Mumbai Indians signs new deal with the De Beers Group

Aditya Chaudhuri Aditya Chaudhuri

Women’s Premier League (WPL) franchise and the reigning WPL champions, Mumbai Indians have announced a new partnership agreement with British multinational diamond company, De Beers Group, who will join the team as an Official Partner. The partnership was launched by De Beers Group’s campaign, ‘Love From Universe’ focusing on the brand’s vision of intention, resilience and purposeful achievement. 

The campaign featured various Mumbai Indians players such as Harmanpreet Kaur, Amanjot Kaur and Natalie Sciver-Brunt with the players creating vision boards for their goals in 2026 that is a mix of winning the WPL trophy and also various personal goals such as uninterrupted sleep, vacations, and even craving a plate of pani puri. De Beers Group has also handed the Mumbai Indians players with their own Intention Pendants to help manifest peak performance during the season with the brand aiming to highlight their vision of ambition, dedication and the power of intention, while reinforcing its commitment to inspiring individuals to manifest their best lives.

Mumbai Indians De Beers Group
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