Mumbai Indians (MI) partner with Plum

The Mumbai Indians (MI) have announced a partnership agreement with Plum, an Indian skincare and haircare brand.

The partnership will see Plum serve as the Official Skincare Partner of the MI men’s team for the 2026 edition of the Indian Premier League (IPL).

The partnership will aim to highlight Plum products, including its Niacinamide collection. The two parties will also collaborate on content campaigns, add multiple fan touchpoints across exclusive merchandise, as well as work on matchday experiences, creator partnerships, and community initiatives.

On the partnership, a Mumbai Indians spokesperson said:

“We’re thrilled to partner with Plum, a brand that shares our passion for showing up with energy, authenticity, and heart. Mumbai Indians has always been about more than cricket – it’s about the community we build together. With Plum’s belief in ‘chemistry, done with heart,’ we found a partner who gets that instinctively. We can’t wait to bring our fans experiences that go beyond the boundary this season.”

Shankar Prasad, CEO and Founder, Plum, added:

“At Plum, we’ve always believed that when the chemistry is right, incredible things happen. Whether it’s with skincare formulations or within teams on the field, the right chemistry is what turns good into great. With Mumbai Indians, we saw a natural alignment from the word go: a team that has all the right ingredients, but more importantly, plays with chemistry. Through our first-ever partnership with Mumbai Indians during the T20 Cricket League, we’re stoked to celebrate that spirit and bring Plum & Mumbai Indians fans closer to the moments and stories that make the game so special.”