Shalimar joins as Official Paint Partner
Indian Premier League (IPL) franchise Mumbai Indians have signed a new partnership with Shalimar Paints, who will join the team as their Official Paint Partner for the ongoing IPL 2025 season. The partnership aims to grow Shalimar’s brand presence in tier-2 and tier-3 cities in India. Shalimar will use the partnership to promote their products and also have prominent branding visibility across various team assets including team merchandise, advertisements, digital campaigns, and fan engagement initiatives.
Kuldip Raina, Director, Shalimar Paints, said,
“At Shalimar Paints, we are thrilled to partner with Mumbai Indians as the official paint partner, tapping into the massive cricket fan base to connect with India’s passionate audience. This collaboration targets the young, radiant generation who value creativity, modern aesthetics, and bold, dynamic energy, principles that drive our Shalimar Paints 2.0 transformation. We are blending exceptional quality, innovative products, and forward-thinking solutions, supported by substantial investments in R&D.
‘With a wide range of sustainable, power-packed products, we cater to individuals whose dynamic lifestyle aligns with our offerings. Leveraging digital integration, social media, and region-specific campaigns, we are creating experiences that drive awareness, build lasting connections, and foster loyalty. This collaboration is about igniting a passion that resonates with India’s energetic spirit, positioning Shalimar Paints as a brand that evolves with today’s vibrant audience.”
Mumbai Indians released a statement which read,
“We welcome Shalimar Paints to the Mumbai Indians family. Their commitment to innovation and quality aligns well with our team’s ethos. We look forward to an exciting season together, bringing fans closer to the game and enhancing their engagement with Mumbai Indians.”
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