The National Basketball Association (NBA) has announced signing an eleven-year partnership extension agreement with Warner Bros. Discovery to further strengthen and extend its media ties.
As per the extended agreement, Warner Bros. Discovery will expand the partnership, “promote NBA content and will work towards accelerating the global growth and reach of TNT Sports and their sports digital brands Bleacher Report and House of Highlights.”
The NBA Digital partnership is also set to be enhanced, with Warner Bros. Discovery getting the full package of live game rights outside the US as well. Warner Bros. Discovery will be providing “broad reach, local language commentary and promotional opportunities” for NBA partners during live game telecasts in Denmark, Finland, Norway, Sweden, Poland and, Latin America (excluding Brazil and Mexico).
Also read: NBA Sponsors and Partners
Adam Silver, Commissioner, NBA, commented:
“The opportunity to continue the iconic and Emmy Award-winning Inside the NBA is a huge win for basketball fans everywhere. We look forward to building on our longstanding partnership with TNT Sports and working together to promote NBA content across key WBD and NBA platforms.”
Speaking about the extension with NBA, David Zaslav, CEO of Warner Bros. Discovery, added:
“Together these agreements ensure fans will continue to enjoy TNT’s Inside the NBA and create tremendous value for our entire portfolio as we accelerate the growth of TNT Sports, Bleacher Report, House of Highlights and our global sports business. We are pleased to partner with the NBA and Disney/ESPN, and to have solidified long-term rights and revenue for WBD.”
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