The National Basketball Association (NBA) has announced a new multi-year partnership agreement with global footwear and apparel retailer Foot Locker, which comes on board as an Official League Marketing Partner in the US.
In accordance with the deal, Foot Locker will get branding presence across various NBA assets such as on-court virtual signage during national broadcasts and social media channels. Both the NBA and Foot Locker will work on several fan engagement activities throughout the season, including at marquee events such as the NBA All-Star Game.
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Salvatore LaRocca, President of Global Partnerships, NBA, commented:
“We are thrilled to deepen our partnership with Foot Locker, a brand entrenched in basketball and pop culture. Foot Locker will offer its customers an elevated connection to the NBA through a variety of marketing programs, bringing our fans closer to the game.“
Frank Bracken, Executive Vice President and Chief Commercial Officer, Foot Locker, said:
“This exciting partnership cements Foot Locker’s position at the centre of basketball and sneaker culture and expands our collaborative journey with the NBA. e look forward to working together to create unforgettable events and experiences that further engage NBA fans and our customers in support of our Lace Up plan.“
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