NBA joins forces STARTRADER

The National Basketball Association (NBA) has announced a new partnership with global broker, STARTRADER, who will join the league as an Official Partner. The deal will see STARTRADER have branding presence across key NBA touchpoints including  in-arena backdrops to broadcast-visible placements and select league media platforms. Both will also work on fan experiences and joint digital campaigns and social impact initiatives. 

David Watts, Head of Middle East Strategy & Development, NBA, commented,

“We look forward to working closely with STARTRADER as we continue to grow basketball and the NBA’s presence across the Middle East. The region is a key priority for the league, and this cooperation reflects our ambition to work with brands that share our commitment to engaging fans using the latest technological innovations.”

Peter Karsten, CEO of STARTRADER, added,

“This collaboration reflects the direction STARTRADER is taking as a global brand. Aligning with the NBA reinforces the trust placed in our brand and supports our vision of operating on an international stage alongside institutions that share a commitment to long-term growth.”