Las Vegas-based entertainment and betting company BetMGM has signed a multi-year partnership deal with Newcastle United Football Club (NUFC), becoming their official online sports betting partner in the process.
New to the UK, the brand from MGM Resorts International aims to tap into its Las Vegas heritage to bring the best in entertainment and betting from Nevada to Newcastle and far beyond with this partnership.
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BetMGM has become an official NUFC partner for the 2023/24 season, which will make the brand visible to match-goers and global TV viewers alike at St James’ Park during the homes games of the Newcastle United senior men’s team.
BetMGM will be providing its customers with “golden” offers and products. Comedian and Hollywood A-lister Chris Rock fronts the brand’s UK-focused ad campaign, sharing details on price boosts, enhanced bonuses and the free-to-play £2m prize for predicting six correct Premier League scores — “Golden Goals”. BetMGM also offers exclusive content and one of the largest jackpots in the UK — currently totalling £15.4 million.
Commenting on the partnership, NUFC’s Chief Commercial Officer, Peter Silverstone, said:
“We are delighted to be introducing BetMGM as an official club partner. BetMGM already has a significant presence in the city of Newcastle, with the company’s UK office here, so it is a business that understands the football club, its fanbase and the region. We are very pleased to be taking this step together and I’d like to welcome BetMGM to our growing family of partners.“
Sam Behar, BetMGM’s UK Director, said:
“Newcastle United’s re-entry into the world’s elite this season is a golden moment for the football club and its incredible fans.
“We are proud that the club has selected BetMGM as one of its betting partners for the upcoming season. With our launch in the UK, it is fantastic to have Newcastle United as part of our stable of Premier League partner clubs. The team’s ambition and drive perfectly align with our growth strategy and we can’t wait to get started.“
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