Newcastle United FC team up with Visa
Newcastle United Football Club have announced a Saudi Arabia-focused partnership with global payments corporation Visa.
As per the agreement, in collaboration with Saudi fintech company barq, NUFC and Visa will work on providing money-can’t-buy experiences to Visa customers in the country, including “VIP matchdays at St. James’ Park [club’s home ground], meet-and-greets with Newcastle United players and legends, behind-the-scenes access, official club merchandise, and more.”
Peter Silverstone, Chief Commercial Officer at Newcastle United FC, commented:
“We are delighted to partner with Visa to bring extraordinary experiences to our growing global fanbase, beginning in Saudi Arabia. The Middle East is a key market for Newcastle United, with digital engagement increasing by more than 20% annually for the past two years. This partnership demonstrates our commitment to engaging supporters worldwide, while Visa’s expertise in delivering exceptional consumer experiences ensures we can reward our fans’ incredible loyalty.”
Saad Almuhanna, Deputy CEO & Co-Founder at barq, added:
“We are delighted to partner with Newcastle United and support its future ambitions, noting its massive fan base and the strong emotional bond it shares with its supporters. barq will work to strengthen the club’s position as a leading force in the English Premier League and European competitions, which feature many football stars of high technical and commercial value. We are committed to building a solid partnership with the club and providing the best solutions and services to achieve success.”
Ali Bailoun, Visa’s Regional General Manager for Saudi Arabia, Bahrain, and Oman, said:
“Saudi Arabia is a dynamic and fast-growing market for football, and we are proud to partner with Newcastle United and barq to deliver unique, memorable experiences for fans here. This collaboration brings together the passion of Newcastle United’s Saudi supporters with the convenience and innovation of Visa’s payment solutions. Together, we will bring fans closer to the action than ever before.”
