OM will be looking to give a good account of themselves in UCL as they try to chase PSG down in Ligue 1. We look at their sponsors for the season.
MAIN PARTNERS
Puma – German sportswear giant Puma was announced as OM’s new kit supplier in March 2017 in a deal that would come into effect from the 2018-19 season. The five-year agreement, reportedly worth US$16.3m per season, saw Puma replace its fellow German rival Adidas’ US$11.7m-a-year deal with Les Olympiens.
Uber Eats – Uber Eats was announced as OM’s new principal sponsor in July 2019. The three-year deal saw the food delivery service’s logo replace that of Orange, the French telecom company, at the front of Marseille’s matchday kits.
PREMIUM PARTNERS
Orange – Having been partners since 1999, the French telecommunications company served as the club’s principal sponsors between 2017 and 2019, before it was replaced by food delivery service provider Uber Eats. Orange still holds a premium partnership with the Marseille club that sees their stadium, Stade Vélodrome, called the Orange Vélodrome. The naming rights are part of a ten-year deal reportedly worth US$3.07 million a year that was signed in June 2016.
IQONIQ – Fan engagement platform IQONIQ was announced as OM’s new premium partner earlier this year in February. The deal makes IQONIQ the club’s official sleeve sponsor and grants the company branding rights across OM’s physical and digital assets.
Hotels.com – Hotels.com was announced as OM’s Official Accommodation Partner earlier this year in February. The three-year deal grants the hotel booking website branding rights across the club’s assets, most importantly on the club’s matchday kits; the Hotels.com logo can be seen on the club’s matchday shorts.
ParionsSport – OM’s partnership with Française des Jeux (FDJ) has seen its sports betting brand ParionsSport serve as the club’s premium partner since 2018. The two recently extended their deal till 2022. The extended deal sees ParionsSport’s logo appear on the right shoulder of OM’s matchday kits.
CEPAC – Financial institution Caisse d’Epargne CEPAC is a long-time partner of OM. The two last extended their partnership in a five-year agreement in 2017. The deal sees CEPAC get branding rights across the club’s physical and digital assets.
Boulanger – French household appliance retailer Boulanger serves as a premium partner to OM since 2015. The deal grants Boulanger back-of-shirt sponsorship rights, with its logo appearing below the numbers on the back of OM’s matchday kits.
OFFICIAL PARTNERS
InterSport – Bern-based international sporting goods retailer Intersport has previously served as a main sponsor to OM, with front-of-shirt branding rights till 2017. While OM have changed their principal sponsors over the years, Intersport continues to serve as an official partner to the club. The deal sees the company get branding rights across the club’s physical and digital assets.
EA Sports – EA Sports serves as the official videogame partner of Olympique de Marseille via its football simulation game series, FIFA. The deal grants EA exclusive rights to feature OM’s licensing that includes real-life likeness of players, kits and stadium, in its annual FIFA release. The deal also sees EA Sports produce exclusive content for the clubs’ social media channels as well as exclusive club-themed FIFA packages.
Coca-Cola – Cola-cola’s deal with OM as one of their official partners grants the soft drink manufacturer pouring rights at the Orange Vélodrome, as well as branding rights across the club’s physical and digital assets. Coca-cola also collaborates with the club over several fan engagement opportunities.
Toyota – OM replaced Hyundai with Toyota as their official car partner in a two-year deal in October 2019. The deal dictates that the Japanese car manufacturer supply vehicles to the club staff. The deal also grants Toyota branding rights across the club’s physical and digital assets, with image rights to the first team players for promotional adverts.
Onet – Services provider Onet Group also serves as one of OM’s official partners. The deal sees Onet get branding rights across the club’s physical and digital assets.
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