Rahul NareshThis article contains information regarding the organisations enjoying a strong branding presence across the Pakistan men’s and/or women’s national cricket teams’ physical and digital assets as sponsors and partners of Pakistan Cricket Board (PCB), the country’s official cricket-governing body.
Also read: ICC Men’s T20 Cricket World Cup 2024 Sponsors
Commercial Partners
Pepsi
The PCB renewed its long-time partnership—which has lasted for over two decades—with global beverage giant Pepsi as the principal sponsor of the Pakistan national cricket teams in July 2020.
The agreement came to an end in July 2021, by which point it was further renewed by the two parties. Pepsi continues to be a Commercial Partner of the PCB.
TCL
Global electronics brand TCL joined hands with the PCB in March 2022 to become one of their Commercial Partners.
TCL came on board as an associate partner ahead of the Pakistan men’s national cricket team’s series against Australia in 2022. Its logo thus appeared on the Test and limited-overs jerseys of the Pakistan team throughout the Australia series.
Parkview City
Parkview City, a leader in real estate department in Islamabad, is the official T20I partner of the Pakistan men’s national cricket team.
Dairy Milk
Cadbury Pakistan announced its partnership with the PCB in November 2023 to support the growth of women’s cricket in the country.
This deal made Cadbury’s “Dairy Milk” an Associate Sponsor of the Pakistan women’s national cricket team and launch the “Get in the Game” programme for the development of women’s cricket.
Trans Group
The PCB signed a deal with Trans Group in September 2021 to continue its three-decade-long partnership with the brand.
As part of the deal, Trans Group holds the ground and sponsorship rights for five bilateral series in Pakistan since the commencement of the agreement.
Broadcast and Live Streaming Partners
Ary Zap
Online streaming platform Ary Zap signed in 2022 a deal with the PCB to broadcast certain games involving the Pakistan men’s national cricket team. Among the lot was the “Pakistan v Netherlands” series held in August 2022.
Engro Cricket Coaching Project
It was announced in August 2022 that the first phase of the Engro Cricket Coaching Programme would commence. The PCB entered into a three-year contract with Engro Corporation, which pledged to fund foreign coaches to come over to Pakistan and be a part of the Pathway Cricket Programme.
