PUMA India has released a new campaign with Delhi Capitals (DC) players Rishabh Pant, Ishant Sharma, and Yash Dhull to engage with the franchise’s fanbase.
PUMA’s DC campaign film, called “Delhi, Save the fight for the game”, encourages fans to bring their aggressive spirit to the game with the #DelhiSaveTheFight hashtag.
Delhi’s characteristic aggression is often viewed critically, but as a brand PUMA believes that the capital’s shared passion can positively uplift the game.
PUMA is the official kit partner of Delhi Capitals and has signed a multi-year deal with their parent companies JSW and GMR, furthering its footprint in the cricketing landscape.
As kit partner, PUMA’s logo is present on the leading arm of the jersey of both the men’s and women’s DC teams.
Inspired by the pulse of the country’s capital, the jersey incorporates the route map of the Delhi Metro Rail.
The players’ kit produced by PUMA comprises athleisure, training wear, accessories, and travel gear.
Speaking about the PUMA campaign, Yash Dhull said:
“This cricket season is pure sports entertainment and PUMA has a unique ability to engage with fans. PUMA’s films made for Delhi Capitals this year do a hilarious take on the city’s innate nature to be headstrong. I am from Delhi and well-versed with our love for aggression. So, teaming up with Rishabh Pant and Ishant Sharma, and shooting for this film with routine Delhi scenarios was lot of fun and laughter. Having said that, the film’s message is strong, and saving and bringing this aggression to the game is the right spirit.“
Shreya Sachdev, Head of Marketing, PUMA India, said:
“To celebrate our partnership with Delhi Capitals, we wanted to pay homage to the never-back-down spirit of the city. We are confident that this campaign will strike a chord with the team’s fanbase, as we continue to strengthen our commitment towards spreading the excitement of cricket culture in the country.“
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