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Paris 2024 Olympics and Paralympics Partners and Supporters

Anshuman Joshi Anshuman Joshi

This article contains information about the official partners and supporters of the Paris 2024 Olympic and Paralympic Games (commonly referred to as “Paris 2024”).

Worldwide Partners

Airbnb

The San Francisco-headquartered global online lodging marketplace signed a nine-year deal with the IOC to become a Worldwide Olympic Partner in November 2018. Over the course of the deal, Airbnb is set to work with the IOC to create a healthy communal experience at every Olympic event by offering hosts exciting opportunities to have overseas fans and athletes as guests. The deal also includes working with the International Paralympic Committee (IPC) to provide accommodation to people with disabilities, as well was earning opportunities to all Olympians via unique experience opportunities, as well as support for refugee athletes.

Alibaba

The Hangzhou-headquartered Chinese tech giant signed an eleven-year deal with the IOC to become a Worldwide Olympic Partner in January 2017. Aside from being a top-tier partner, Alibaba also serves as the IOC’s official Cloud Services and e-commerce platform services partner, providing Cloud-based and AI-powered digital solutions to help the committee achieve its goals. In July 2020, Alibaba helped launch Tokyo 2020’s China-focused portal on Tmall – its online business-to-consumer marketplace.

Allianz Group

Munich-based financial services provider Allianz is the Worldwide Insurance Partner of the International Olympic and Paralympic Movements.

The partnership, an eight-year agreement officially kicked off in January 2021 and set to run until 2028, build upon the pre-existing associations Allianz has had with Olympic and Paralympic institutions around the world. Apart from branding rights, it entails engaging “fans, athletes, teams and employees through health across four pilot markets – Australia, China, France and Spain,” offering its customers exclusive opportunities and to the Games tailored insurance solutions. The association also entails Allianz and Paris 2024 working on co-branded marketing campaigns.

Atos

The Bezons, Paris-headquartered French information technology service and consulting company has its partnership with Olympics dating back to 1989, when it became the Information Technology Partner of the IOC, before becoming the Worldwide Information Technology Partner in 2001. The two parties extended their long-term partnership in a four-year agreement in July 2020 which will see Atos provide the IT infrastructure to all major Olympic events until the 2024 Summer Olympics in Paris.

Bridgestone

Founded in March 1931, the Japanese auto and truck parts manufacturer became a Worldwide Olympic Partner of the IOC in June 2014. Running until 2024, the deal makes Bridgestone the official tyre partner of the Olympics, as it supports the transport and other pertinent operations across all Olympic events, while also cover the “seismic isolation bearings” and “non-motorised bicycles” categories.

Coca-Cola | Mengniu

Coca-Cola, the American beverage giant, first partnered with the IOC for the 1928 Amsterdam Olympics and has been associated with the Games ever since. It became a charter member of the IOC’s “The Olympic Partner” (TOP) sponsorship programme in 1986.

In 2019, the two extended their historic partnership to run at least until 2032, asserting their longest-ever continuous partnership.

Coca-Cola’s Japanese subsidiary, the 1956-founded, Minato, Tokyo-headquartered Coca-Cola Japan, served as a Gold Partner of the Games during Tokyo 2020. In August 2018, it became the first Presenting Partner of the Tokyo 2020 Olympic Torch Relay, before expanding its deal to also include the “Coffee Beans and Instant Coffee Powder/Granules” category.

A “First-ever Joint TOP Partnership Agreement” was announced among the IOC, The Coca-Cola Company, and Chinese dairy products manufacturer Mengniu in June 2019.

The 12-year-deal, set to run until the end of the 2032 Olympics, combines the non-alcoholic and dairy category to create a new joint category, with Mengniu being the first-ever Chinese consumer goods company to become a TOP.

Deloitte

The London-based multinational professional services network announced along with the IOC a TOP partnership agreement in April 2022 which would cover the following events: Paris 2024, the Olympic and Paralympic Winter Games Milano Cortina 2026, Los Angeles 2028, the Olympic and Paralympic Winter Games 2030 and Brisbane 2032.

Apart from branding rights, the partnership entails Deloitte applying “its deep expertise in management and business consulting to help enhance and secure the IOC’s digital ecosystem supporting the Olympic Movement.”

Intel

The Santa Clara, California-headquartered American tech giant became a Worldwide Olympic Partner of the IOC in June 2017 in a deal set to run until 2024. The deal will see Intel incorporate cutting-edge tech at the upcoming Tokyo Olympics, including 5G, virtual reality and artificial intelligence platforms, and drones to provide a flagship digital experience. In July 2020, Intel announced that it would be offering the Olympic athletes life-coaching, mentoring, learning and development services to help them work through the postponement of the Games. The company has also launched Intel World Open – a global esports tournament covering Rocket League and Street Fighter V, as an appetiser for the Tokyo Olympics.

Omega

The Biel/Bienne-headquartered Swiss luxury watchmaker has been the official timekeeper of the Olympics since the 1932 Los Angeles Summer Games, eventually becoming a Worldwide Olympic Partner in 2004. Omega provides equipment for timing, scoring and results systems for every major Olympic event, as well as releases limited-edition co-branded watches periodically. The two last renewed their deal in May 2017 to run until 2032 and reach their partnership’s centenary.

Panasonic

The Kadoma, Osaka-headquartered Japanese electronics company first partnered with the Olympics for Los Angeles 1984 as it supplied professional sound system and large video display. It then became a Worldwide Olympic Partner of the IOC in 1985. In February 2014, Panasonic extended its TOP sponsorship deal with the IOC to run until 2024. In February 2020, it became a supporting partner of the Tokyo 2020 Olympic Torch Relay.

Procter & Gamble

The Cincinnati, Ohio-based American consumer goods company has been a Worldwide Olympic Partner of the IOC since 2010 covering the “Personal Care and Household Products” category. P&G and the IOC extended their partnership in July 2020 to run until 2028 and also include marketing rights for the International Paralympic Committee (IPC) and subsequently, the Paralympics. The expanded deal will also see establishment of the “Athletes for Good Fund” – a joint initiative of P&G, the IOC and the IPC.

Samsung

The South Korean tech giant first got involved with Olympics as a local sponsor at Seoul 1988 before becoming a Worldwide Olympic Partner of the IOC ahead of the Nagano 1998 Winter Olympics in the “Wireless Communications Equipment” category. The two parties last renewed their partnership in December 2018 to run until 2028. The deal sees Samsung provide its array of cutting-edge products and services to fans and athletes alike across all major Olympic events. The company also releases event-specific themed smartphones, which are provided to the Olympic athletes via Samsung’s “Athlete Phone Programme”

Toyota

The Toyota, Aichi-headquartered Japanese automotive manufacturer became a Worldwide Olympic Partner of the IOC and the first-ever mobility partner of the Olympic Movement in March 2015 in a deal set to run until 2024 and cover the “vehicles, mobility support robots and mobility services” category. The deal sees Toyota not only supply its fleet of vehicles for every major Olympic event, but also work with the IOC to provide sustainable mobility solutions as per the committee’s Olympic Agenda 2020.

Visa

The San Francisco-headquartered American financial services corporation became a Worldwide Olympic Partner of the IOC in 1986. Over the years, the partnership has seen VISA provide digital payment technological solutions at every major Olympic event. Both VISA and the IPC extended their partnership in July 2018 to run through to 2032.

Premium Partners

Accor Live Limitless (ALL)

French hospitality company Accor was announced as an official partner of Paris 2024 in November 2021, with the partnership focused in particular around its lifestyle loyalty programme, Accor Live Limitless (ALL).

Apart from branding rights, the partnership entails Accor providing accommodation to media personnel all over France, “including certain athletes, media representatives, and members of National Olympic and Paralympic Committees”, offering its services to the athletes and media personnel in their respective villages, and exclusive rewards for all ALL members.

Groupe BPCE

The Paris-headquartered French banking group was announced as the first Premier Partner of Paris 2024 in September 2018.

Having officially kicked off on January 1, 2019, the partnership entails apart from branding rights co-branded education-themed initiatives.

Carrefour

The Massy-headquartered French supermarkets chain was announced as a Premium Partner of Paris 2024 in June 2022.

The partnership entails Carrefour supplying “fresh produce and organic food (fruit, vegetables, cereal products, meat, fish and seafood)” to the athlete villages, a branding project aimed at promoting “health through diet, the value of work, social betterment and inclusion”, a business project to raise awareness regarding “disability, nutrition, health at work through sport, etc,” and a commercial project to “develop exclusive collections in a wide range of official products licensed by Paris 2024 (clothing, stationery, back-to-school collections, etc)”.

Électricité de France (EDF)

The Paris-headquartered French electric utility company was announced as a Premier Partner and the official electricity and gas supplier of Paris 2024 in November 2019.

Apart from branding rights, the deal is focused on making Paris 2024 as environmentally-friendly as possible. To that end, apart from being the Games’ energy provider, EDF will also work with the Olympics and Paralympics organising committees to raise awareness among the French public about their energy consumption.

LVMH

The Paris-headquartered French luxury goods conglomerate was announced as a Premier Partner of Paris 2024 in July 2023.

The deal entails LVMH supporting the Olympics and Paralympics via several of its subsidiaries. Its luxury jewellery and watch house Chaumet is to design the official medals presented to the athletes, while Moët Hennessy wines and spirits are to be made part of all Paris 2024 hospitality programmes. Personal care and beauty products brand Sephora is set to be an official partner of the Olympic Torch Relay, while Louis Vuitton, Dior, and Berluti are to work with the Paris 2024 organisers in the lead-up to the opening ceremony.

LVMH will also work with French charity Secours to “facilitate access to sports for 1,000 children and young people aged 4 to 25 who live in vulnerable situations” by providing “funding for sports association memberships, training programs and beginner classes”.

Orange

The Paris-headquartered French telecom company was announced as a Premium Partner and Official Supplier of Paris 2024 in October 2020. It also served as an official partner to the official Paris 2024 bid in 2016.

Apart from branding rights, the partnership entails Orange installing “high-speed broadband networks” across all Olympics and Paralympics venues.

The Paris 2024 venture will cost Orange around €144 million, as per Le Parisien.

Sanofi

The Paris-headquartered pharmaceutical and healthcare company was announced as a Premium Partner of Paris 2024 in July 2021.

Apart from branding rights, the deal entails Sanofi “highlighting the benefits of physical activity on health” via engagement programmes.

Official Partners

Groupe ADP

Groupe ADP, the international airport operator that owns and manages the Charles de Gaulle, Orly, and Le Bourget airports in Paris, was announced as an official Paris 2024 partner in May 2023.

Apart from branding rights, the partnership entails Groupe ADP offering its services to the Games’ officials and athletes.

Air France

The Tremblay-en-France-headquartered French flag carrier was announced as an official partner of the Games in July 2023. It also acted as an official partner of the official Paris 2024 bid.

Apart from branding rights, the deal entails Air France offering its services to the athletes, officials, and fans arriving in Paris for the Games.

ArcelorMittal

The Luxembourg City–headquartered multinational steel manufacturer was announced as an Official Partner of the Games in March 2023.

Apart from branding rights, the partnership entails ArcelorMittal manufacturing key symbols for both the Paralympics and Olympics, which include torches, cauldrons, rings, and agitos, that too with a low CO2 footprint.

Caisse des Dépôts

The Paris-headquartered French public financial institution was announced as an Official Partner of the Games in July 2023.

By the time the partnership was announced, Caisse des Dépôts had already been long involved in the Games, with its subsidiaries Icade and CDC Habitat providing building support for the Athletes’ Village. Caisse des Dépôts also acted as an official partner of the official Paris 2024 bid.

Cisco

The Japanese subsidiary of the San Jose, California-headquartered American tech conglomerate was announced as an Official Partner of the Games in June 2016 in the “Network Equipment” category.

CMA CGM

The Marseille-based global logistics solutions provider, along with its subsidiary CEVA Logistics, was announced as the official logistics partner of the Games in April 2024.

Apart from branding rights, the partnership entails CMA CGM and CEVA Logistics offering its range of services for the Games, which include “freight services, international transport of goods, customs clearance, storage, delivery, site logistics, special freight, and IT systems integration.”

Danone

The Paris-based French multinational food-products corporation was announced as an Official Partner of Paris 2024 in November 2022.

Apart from branding rights, the deal entails products of Danone brands, including “Hipro”, “Actimel”, “Activia”, “Alpro”, and “Danone”, being made available to the athletes, volunteers, spectators, guests, and media during the Games. It also entails Danone working with the Games ” to encourage people to adopt more responsible eating habits by promoting outreach efforts that focus on exercise, sustainable eating and related issues.”

Decathlon

The Villeneuve-d’Ascq-headquartered French sporting goods retailer became an Official Partner of Paris 2024 in July 2021.

Apart from branding rights, the partnership entails Decathlon “contributing its expertise for the benefit of the biggest sporting event in the world, as well as kitting out some 45,000 volunteers, the indispensable games makers of the Paris 2024 Olympics and Paralympics.”

Groupe FDJ

The Ile de France-based French lottery operator was an Official Partner of Paris 2024 in December 2019.

Apart from branding rights, the deal, having officially kicked off the in second quarter of 2020, also entails FDJ carrying out licensed lottery programmes for the Games.

FDJ was also one of the early supporters of the official Paris 2024 bid.

GL Events

The Lyon-headquartered French entertainment and medium enterprise was announced as Paris 2024’s Official Overlay Provider in June 2023.

Apart from branding rights, the partnership entails “provision of [GL Events’] products and services relating to the planning, design, supply, installation and on-site integration of multi-purpose structures, interior fixtures and fittings, grandstand seating, broadcast lighting, rigging and scaffolding,” most prominent of which is the provision of “overlay planning and delivery for the equestrian and para-equestrian events to be held in the gardens of the Château de Versailles.”

Ile-de-France Mobilités (IDFM)

IDFM is the official government authority that supervises the public transport networks across the Paris and Île-de-France regions. It was announced as an Official Partner of Paris 2024 in July 2023.

Apart from branding rights, the deal entails IDFM working with Paris 2024 organisers to coordinate the public transport services in the regions over the course of the Games.

Le Coq Sportif

The Entzheim-headquartered French sportswear and sports equipment manufacturer also acts as an Official Partner of Paris 2024.

Apart from branding rights, the partnership entails Le Coq Sportif producing bespoke Paris 2024-themed sportswear collection.

Since October 2021, Le Coq Sportif has also been acting as an Official Partner of the French Olympic and Paralympic teams.

Le Coq Sportif also served as the official kit supplier to the French delegations during the Olympic Games from 1912 to 1972.

PricewaterhouseCoopers (PwC)

One of the “Big Four” accounting firms alongside Deloitte, EY, and KPMG, PwC’s French division, PwC France, was announced as an Official Partner of Paris 2024 as well as the France Olympic and Paralympic teams for the Tokyo 2020, Beijing 2022, and Paris 2024 Games in July 2021.

Apart from branding rights, the partnership entails PwC France working with the Paris 2024 organising committee “in key areas of the global competition, including finance, human resources management, project management, legal, internal auditing and risk management.”

Official Supporters

ABEO Footwear

ABEO Footwear is a manufacturer and sports- and leisure-focused footwear for both men and women. It is based out of Westlake Village, California.

ABEO Footwear’s Official Supporter agreement with Paris 2024 focuses primarily on the gymnastics equipment category.

Air Liquide

The Paris-headquartered French multinational supplier of industrial gases was announced as the Official Hydrogen Supporter of Paris 2024 in June 2023.

Apart from branding rights, the partnership entails the two parties working together on co-branded marketing initiatives. Air Liquide is also to supply “hydrogen of renewable origin” to some of the vehicles of the official Paris 2024 fleet to promote usage of sustainable energy.

Airweave

airweave is a Japanese total sleep solutions provider, manufacturing a wide variety of products – ranging from mattresses to pillowcases – to provide optimum environments for comfort sleeping. It was announced as an Official Partner of the Games in April 2016 in the “Beds and Bedding” category. Before that, airweave became an Official Partner of the Japanese Olympic Committee in 2013 and provide bespoke portable sleeping products to the Japan Olympic Team athletes at the at the 2014 Sochi Winter Olympic Games.

Arena Group

A specialist in temporary infrastructure operating across the US, Asia, Europe, and the Middle East, with its global office situated in Dubai, Arena Group was the official temporary infrastructure provider of Paris 2024 in July 2023.

Apart from branding rights, the partnership entails Arena creating temporary infrastructure for the Games across multiple venues in Paris while heavily employing sustainable resources.

DXC Technology

The Ashburn, Virginia-headquartered American IT services and consulting company was announced as an Official Supporter of the Paris 2024 organising committee in January 2021.

Apart from branding rights, the partnership entails DXC Technology “providing a tailored solution to the Organizing Committee for the Paris 2024 Olympic and Paralympic Games to manage its budget (assets and suppliers) as well as the growth of its workforce throughout the preparation and delivery of the events.”

Egis

Egis, a Saint-Quentin-en-Yvelines-based French infrastructural solutions provider operating across the consulting, construction engineering, and mobility service sectors, was announced as an Official Supporter of Paris 2024 in June 2022.

Apart from branding rights, the deal entails Egis providing its services for the construction and maintenance of various Paris 2024 venues, including the Athletes’ Village and media centres.

Enedis

The La Défense-based public-sector electricity distribution network, also a subsidiary of EDF, was announced as an Official Supporter of Paris 2024 in April 2022.

Apart from branding rights, the partnership entails Enedis looking after the Games’ power requirements while also being “committed to ensuring the success of the ecological transition in all the venues for Paris 2024.”

ES Global

A London-based global company specialising in relocatable architecture and structures, ES Global was announced as an Official Supporter of Paris 2024 in July 2023.

In the past, ES Global has also worked on the following Olympic events: London 2012, Rio 2016, Salt Lake City 2002, and Sochi 2014.

Eviden

The Atos-owned cybersecurity and advanced computing solutions provider was announced as an Official Supporter of Paris 2024 in January 2024.

Apart from branding rights, the partnership entails Eviden providing cybersec support for the entire Paris 2024 digital infrastructure.

Fitness Park

The French multinational chain of fitness centres was announced as an Official Supporter of Paris 2024 in November 2023.

Fnac Darty

The Ivry-sur-Seine-headquartered French multinational retail company was announced as an Official Supporter of Paris 2024 in January 2023.

The partnership entails Fnac Darty promoting its “expertise as a European leader in the retail of entertainment and leisure products, consumer electronics and domestic appliances.” Apart from graining branding rights, the company is also to “contribute to the athlete experience by offering services inside the Athletes’ Village.”

Garden Gourmet

The Nestlé-owned plant-based food products manufacturer was announced as an Official Supporter of Paris 2024 in December 2023.

Apart from branding rights, the partnership entails plant-based meat alternatives being made available during the Games to the to athletes, volunteers, staff, spectators, and media.

Gerflor

The Auvergne-Rhône-Alpes-based French vinyl flooring and wall finishing solutions provider was announced as an Official Supporter of Paris 2024 in March 2024.

RATP Group

The Paris-based French public transport operator was announced as an Official Supporter of the Games in September 2023.

Apart from branding rights, the partnership entails RATP Group working with Île-de-France Mobilités to offer seamless public transport options to the people attending the events.

Highfield France

The Gouesnou, Bretagne-based aluminium hulled RIB (rigid inflatable boat) manufacturer was announced as an Official Supporter of Paris 2024 in September 2023.

Apart from branding rights, the deal entails Highfield supplying semi-rigid boats for the Paris Olympics opening ceremony, while also providing supervision for the nautical events taking place in Paris and Marseille. Retailing of Paris 2024-branded semi-rigid boats is also part of the agreement.

Hype

Hype, a zero-emission taxi solutions provider based out of Paris, was announced as an Official Taxi Supporter of Paris 2024 in January 2024.

Apart from branding rights, the deal entails Hype’s “Crit’Air 0” taxi service being integrated into the Games’ transport setup to promote sustainable travel.

La Poste | Geopost

La Poste, a French packaging and delivery services provider based out of Paris, and Geopost, an international parcel delivery network owned by La Poste, were announced as Official Supporters of Paris 2024 in April 2023.

Apart from branding rights, the partnership also entails La Poste issuing a Paris 2024-themed while also operating a post office at the Athletes’ Village.

Loxam

The Puteaux, Île-de-France-based equipment rental company, operating across the building, civil works, industry, and event management sectors, was announced as Paris 2024’s Official Supporter of Temporary Energy in April 2023.

Apart from branding rights, the partnership entails Loxam—working in tandem with GL Events—providing “all the products and services relating to the production and distribution of temporary power, uninterrupted electricity supply and temporary temperature control on all sites, including the International Broadcast Center.”

Lyreco

The Marly, Hauts-de-France-based supplier of workplace products and services was announced as an Official Supporter of Paris 2024 in April 2023.

Apart from branding rights, the deal entails Lyreco supplying furniture, PPE (personal protective equipment). and workplace equipment and supplies to the Games’ organising committee and international delegations across the offices, accommodation, and competition venues in Paris, Marseille, Lyon, Bordeaux, Lille, Nantes, and St Etienne.

Miko

The Rueil-Malmaison-based food and beverage company, famous particularly for its range of ice creams, was announced as an Official Supporter of Paris 2024 in January 2024.

Apart from branding rights, the deal entails Miko’s ice cream products from its brands Magnum, Twister, Cornetto, Ben & Jerry’s, Carte d’Or, and Solero being made during the Paris Olympics and Paralympics.

Mondo

The Italy-founded track and field, turf, and indoor sport flooring manufacturer was announced as an Official Supporter of Paris 2024 for athletics track and equipment in March 2024.

Apart from branding rights, the partnership entails Mondo supplying all the flooring and equipment for the athletics events of the Paris Olympics and Paralympics.

MTD

Based out of Tilburg in the Netherlands, temporary water infrastructures and water treatment solutions provider MTD was announced as an Official Supporter of Paris 2024 in December 2023.

Apart from branding rights, the partnership entails “innovative temporary water systems ensuring an uninterrupted fresh water supply and efficient wastewater management throughout the event.”

Myrtha Pools

Based out of Castiglione delle Stiviere, Mantua in Italy, Myrtha Pools is a specialist in pools—both competitive and leisure. In October 2022, it was unveiled as an Official Supporter of Paris 2024.

Apart from branding rights, the partnership entails Myrtha Pools manufacturing “the competition and warm-up pools for the Olympic and Paralympic Games Paris 2024 in such a way that they can be dismantled after the events and reconfigured and reinstalled in Seine-Saint-Denis, one of the departments with the least aquatic facilities in France.”

OnePlan

Based out of London in the UK, OnePlan is a software solutions provider for event planning. It was announced as an Official Supporter of Paris 2024 in April 2022.

Apart from branding rights, the partnership entails OnePlan providing the Paris 2024 Organising Committee with its “Venue Twin and GIS Mapping software” to allow 3D mapping of the Games’ venues.

Optic 2000

The Clamart, Île-de-France-based French optics chain was announced as an Official Supporter of Paris 2024 in December 2021.

Apart from branding rights, the partnership entails Optic 2000 working with Paris 2024 to raise awareness regarding vision wellness, with special campaigns planned to be caried out during the Paralympics. In collaboration with sports sunglasses brand Julbo, Optic 2000 will also have Paris 2024-branded products across its outlets.

Ottobock

Based out of Duderstadt in Germany, Ottobock is an expert in orthopaedic tech and specialises in manufacture of wearable human bionics. It has been a supporter of the winter and summer Paralympics ever since Seoul 1988.

Continuing its association with the Paralympics in Paris 2024, Ottobock has pledged to offer technical repair service in the Paralympic Village as well as several competition venues, with its team of orthopaedic technicians, wheelchair specialists, and welders offering repairing and maintenance to all the participating athletes regardless of their background and the brand of their equipment.

Randstad

Rapiscan Systems

Re-uz

RGS Events

Saint-Gobain

Salesforce

SCC

SLX

SNCF

Sodexo Live!

Syndicat des Eaux d’Île-de-France

Technogym

The 1983-founded, Cesena-headquartered Italian fitness equipment manufacturer was announced as an Official Supporter of the Games in January 2020 in the “Fitness Equipment” category.

Thermo Fisher Scientific

Tourtel Twist

VINCI

Viparis

Westfield

Paris 2024 Olympics Partners and Supporters
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Anshuman Joshi

Anshuman Joshi

Anshuman Joshi is a senior writer at SportsKhabri with special focus towards all things football. His other interests include languages, world history and some good fiction.

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