Paris Saint-Germain Sponsors 2025/26
This article contains information regarding the organisations enjoying a strong branding presence across Ligue 1 team Paris Saint-Germain’s (PSG) physical and digital assets for the 2025/26 season.
MAJOR PARTNERS
Nike
Nike, the American-based sports brand, entered into a sponsorship agreement with PSG over thirty years ago. The latest agreement came to an end in 2019, which the two parties further extended. Nike now serves PSG as a Major Partner until the end of 2032.
The new deal has tripled the sponsorship amount, which is reportedly in excess of €80 million.
Qatar Airways
Qatar Airways was signed by PSG as a Major Partner ahead of the 2022/23 season. Qatar Airways was previously signed as a Premium Partner in 2020. The previous deal was reportedly worth between €5m and €10m per year. The new agreement – which will run until 2028 – is set to be worth around €70m and covers PSG’s men’s, women’s and youth teams.
The partnership has the Qatar Airways logo featured on the front of all PSG matchday shirts.
PREMIUM PARTNERS
Visit Qatar
Visit Qatar, Qatar’s official tourism promotion platform, signed on as a Premium Partner of PSG ahead of the 2022/23 season.
Accor Live Limitless (ALL)
French hospitality company Accor’s lifestyle loyalty programme, Accor Live Limitless (ALL), signed on as a Premium Partner of PSG ahead of the 2022/23 season. It previously served as PSG’s front-of-matchday-shirt sponsor between 2019 and 2022.
QNB
Doha-headquartered Qatar National Bank has served as a PSG partner since 2011. QNB previously served as their sleeve sponsor as well, a role that has now been taken by GOAT.
QNB last strengthened its ties with PSG in 2018 when it signed Neymar Jr. as a brand ambassador.
Visit Rwanda
PSG signed a three-year deal with Rwanda Development Board (RDB) in December 2019 in order to promote Rwanda as a premium tourist destination. The deal was reportedly worth between US$8 million and US$10 million, with the pair agreeing on another two-year extension deal in 2023.
In April 2025, PSG announced that it will continue to promote the Visit Rwanda tourism brand for the next three years after renewing and extending their deal with the Rwanda Development Board.
The renewal will see the Visit Rwanda logo continue to appear on the men’s team training and warm-up kit and the women’s playing kit sleeve through 2028.
Ooredoo
Ooredoo, a telecom services company based in Doha, signed as a partner of PSG back in 2013.
As per the deal, Ooredo gets branding rights on PSG’s kits, with its logo appearing right below the numbers on the back of the matchday shirts. Ooredoo also holds naming rights for the club’s training centre (Camp des Loges).
beIN SPORTS
Chaired by PSG’s president Nasser Al-Khelaifi, Qatari global sports network beIN Sports signed as a Premium Partner of PSG in February 2019. The deal was dubbed a multi-year agreement, and the precise term of the deal is unknown.
EA Sports
Partners since 2011, PSG upgraded American video game developer EA Sports’ sponsorship to the Premium category in a five-year extension in August 2019. The two parties again signed a renewal deal in August 2024, however, the exact length of the contract wasn’t made public.
The partnership sees EA hold exclusive rights to feature PSG’s licensing, which includes real-life likeness of their players, kits and stadium, in its annual FIFA release. The two also create other co-branded digital content.
Aspetar
The Doha-based specialised orthopaedic and sports medicine hospital has been the official medical partner of the club since November 2014, offering its services and seal of medical approval to the PSG medical staff.
PSG last renewed their deal with Aspetar in November 2024, agreeing on a two-year extension deal. Through this renewed partnership, Paris Saint-Germain’s players will continue to benefit from comprehensive medical care and personalised treatments provided by Aspetar’s experts.
Parion Sports
ParionsSport, the sports betting brand of Française des Jeux (FDJ), became Paris Saint-Germain’s principal betting partner in a three-year deal reportedly worth €5 million per season, beginning with the 2022/23 season and running until 2025.
Snipes
In September 2024, Paris Saint-Germain signed up sneaker and streetwear retailer Snipes as their new back-of-shirt sponsor for the next three seasons.
As part of the deal, the Snipes logo will be displayed on the back of the men’s first team jerseys during all Ligue 1 games through the 2026/27 campaign.
The company, owned by German shoe retailer Deichmann, will be a global premium partner of the French side and its official culture and community partner.
bitpanda
In January 2025, Ligue 1 champions Paris Saint-Germain inked a new multi-year partnership agreement with the Austrian crypto company, Bitpanda. With this deal, the brand has been named as the club’s new premium partner and official crypto trading partner.
As part of the agreement, Bitpanda’s branding will be displayed at the Parc des Princes as part of the arrangement. In order to bring supporters closer to the team, the deal also consists of digital activations, player participation in content development, and special events.
OFFICIAL PARTNERS
Socios.com
PSG initially signed a five-year deal with cryptocurrency-based fan engagement platform Socios.com, which is powered by Gzira, Malta-based blockchain fintech provider Chiliz, in September 2018 to launch their own Fan Token.
As an Official Partner of the club, Socios.com helps PSG offer their fans a chance to obtain Fan Tokens ($PSG) that allows them to participate in several club-oriented activities. These Fan Tokens are limited in number and can be bought, sold or won in an augmented reality in-game (‘Token Hunt’).
Dior
The Paris-headquartered French luxury fashion house replaced Hugo Boss as the official tailor of PSG in September 2021 in a two-year deal. The deal, which marks Dior’s first-ever collaboration with a sports club, sees the company design bespoke casual and formal wear outfits for the club’s players and staff.
MATCHAIN
In October 2024, PSG announced its new partnership with Matchain as its Exclusive Digital Identity Partner.
The multi-season deal (2024-2027) involves creating a joint innovation studio to develop AI-powered decentralised identity solutions for both fans and athletes, aiming to enhance data security, personalised experiences, and new forms of digital interaction and ownership.
American Express
New York-headquartered financial services corporation American Express has served as an official supplier to PSG since 2015.
However, in December 2024, Paris Saint-Germain and American Express France announced the extension of their partnership, with American Express France becoming the Official Premium Partner of the men’s and women’s soccer teams.
As part of this multi-year agreement, American Express® Gold Cardholders now have access to exclusive benefits such as pre-sales for men’s and women’s team matches, and discounts in official Paris Saint-Germain boutiques located in Paris.
In addition to these benefits, holders of eligible American Express Cards, such as the American Express® Platinum Card and the American Express® Centurion Card, can also enjoy additional advantages, including access to exclusive events with the teams, and the opportunity to attend training sessions with the men’s and women’s teams.
As an Official Partner, American Express France also continues to operate the Parc des Princes Conciergerie, located in the heart of the stadium’s Hospitality areas.
1XBet
The online betting company signed a three-year deal with PSG in 2022 ahead of the 2022/23 season, becoming an Official Partner of the club. As part of the deal, the company holds rights to feature PSG branding in its marketing campaigns.
Nuna (Women’s)
In June 2025, Nuna, a premium baby gear manufacturer, and PSG women’s team announced signing a three-season-long sponsorship deal, making Nuna an official partner for the 2025/2026, 2026/2027, and 2027/2028 seasons.
As part of the partnership, Nuna’s logo will be featured on the team’s jersey, and they will create unique experiences to connect families with women’s football.
FDJ United (Women’s)
In October 2024, Paris Saint-Germain announced that La Française des Jeux (FDJ) has joined as an official partner of its women’s football team, furthering FDJ’s dedication to advancing women’s sports in France.
Through this collaboration, FDJ aims to strengthen visibility for women’s sports while supporting PSG Women in both resources and outreach.
Deloitte (Women’s)
Deloitte France, a global leader in audit and consulting services, has a partnership deal in place with the PSG women’s team since 2022, serving the role of one of official partners.
However, in September 2024, Deloitte France and PSG announced signing a new extension deal for three more seasons. As part of the deal, Deloitte’s logo will continue to feature on the shorts of the PSG women’s team during every match.
ILIA Beauty (Women’s)
In May 2025, the Paris Saint-Germain Women’s Team announced a new partnership with ILIA Beauty, a leading U.S.-based clean cosmetics brand, marking a significant expansion of lifestyle-focused sponsorship in women’s football.
The multi-year agreement names ILIA as the Official Hybrid Make-up Partner of the team through 2026, with a focus on empowerment, high performance, and authenticity — both on and off the field.
Amos Sports Business School (Women’s)
In August 2023, AMOS Sport Business School announced signing a partnership with the Paris Saint-Germain women’s team, which is set to continue until 2026.
The partnership aims to strengthen the academic offerings for students and provide them with an exceptional experience within the sports world, allowing them to learn and network with professionals in the field.
OFFICIAL SUPPLIERS
Barbara Bui (Women’s)
In June 2024, PSG women announced a partnership agreement with French luxury fashion brand Barbara Bui. Starting from the 2024-2025 season, Barbara Bui became the official outfitter for the PSG women’s section, marking a significant first in the women’s championship.
nu3 (Women’s)
In July 2025, nutrition and well-being expert nu3 and Paris Saint-Germain announced signing a multi-year partnership deal set to run until 2027.
Through this partnership, nu3 will support the Parisian players throughout the two next seasons, providing nutritional solutions designed to meet the demands of elite sport: boosting physical energy, promoting mental recovery, and strengthening team cohesion.
REGIONAL PARTNERS
SK Magic
SK Magic signed a regional sponsorship deal with Paris Saint-Germain (PSG) in February 2025, making the Korean home appliance brand a partner in South Korea and Malaysia.
As part of the deal, SK Magic will aim to increase brand awareness in Asia by launching co-branded products, like a PSG-themed water purifier, and offering unique fan experiences such as trips to Paris and meetings with club legends.
The deal also leverages the growing popularity of PSG in Asia, particularly due to Korean midfielder Lee Kang-in’s presence on the team.
Water Mtis
In March 2025, Paris Saint-Germain announced the arrival of Water Mtis as a new Regional Partner for a duration of four years. This partnership between these two iconic brands aims to promote their shared vision of health and passion.
MTIS, a flagship brand in The Coca-Cola Company’s portfolio in Georgia, is a premium natural mineral water.
CAMPUS PARTNERS
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