PGA TOUR brings Technics on board as new partner

The PGA TOUR has signed a new multi-year partnership with Panasonic Holdings Corporation’s brand Technics, who will join the PGA TOUR and PGA TOUR Champions as the Official Audio, Official Headphones and Official Earbuds. The partnership will see Technics bring their  Technics Sound Deck to select events across the PGA TOUR season letting fans get access to player and caddie conversations playing out on the hole in front of them through an exclusive audio feed. Additionally, Technics will also promote their audio products, including high-end audio components, direct drive turntable systems, award winning earbuds and more, through product demonstrations, exclusive giveaways and player and fan partnerships throughout the season.

Dan Glod, PGA TOUR Executive Vice President, Corporate Partnerships, said,

“As we kick off our new partnership with Technics as our Official Audio, Headphones and Earbuds, the PGA TOUR is excited to introduce the Technics Sound Deck to our fans at events across the TOUR season. Hearing more conversations between players and caddies was one of the top enhancements fans asked for when we launched the Fan Forward survey, and the Technics Sound Deck offers a great way to listen in to those one-on-one discussions as players strategize the hole ahead of them.” 

Melissa Housel, Senior Marketing Manager and Head of Product Marketing, Panasonic Consumer Electronics Company, commented,

“The partnership with PGA TOUR and PGA TOUR Champions is an exciting milestone for Technics. Our heritage is built on more than 60 years of innovation and an uncompromising commitment to sound quality. The pursuit of perfection through innovation is something we live every day, and it’s the same relentless dedication we admire in the world’s top golfers. Through this partnership, we’re honored to bring our iconic listening experience to a loyal and passionate community that truly appreciates excellence. We look forward to building lasting connections with golf fans, whether they’re experiencing the game firsthand on the course or through exceptional sound at home.”