PGA TOUR partners with ZYRTEC

The PGA TOUR has announced a partnership with ZYRTEC, an allergy relief brand, bringing it on board as its first-ever Official Allergy Relief Sponsor.

The four-year partnership has also resulted in ZYRTEC roping in on two-time PGA TOUR champion Akshay Bhatia and Neal Shipley as Player Ambassadors. Both will, therefore, headline digital and social content series to promote the brand.

Additionally, ZYRTEC will host fan engagement activities and fan zones at five tournaments on the PGA TOUR. 

Dan Glod, Executive Vice President, Corporate Partnerships of PGA TOUR, said:

“We are pleased to welcome ZYRTEC into our marketing partner family as the Official Allergy Relief Sponsor of the PGA TOUR and PGA TOUR Champions. With our fans in mind, we’re thrilled to now provide relief to our on-site tournament patrons as the golf calendar shifts to the spring and allergy season kicks into high gear.”

Akshay Bhatia, professional golfer and ZYRTEC ambassador, commented:

“Throughout my career, it seems my intense allergy symptoms tend to hit during the hardest and most important weeks of my year. That’s why I’ve relied on ZYRTEC to manage my allergy symptoms for years, to ensure that even at the tournaments with the highest allergens, I’m not letting them affect how I show up on the course.”

Neal Shipley, professional golfer and also a ZYRTEC ambassador, added:

“As a golfer and a competitor, my goal is to eliminate distractions so I can stay locked in on every shot. When allergy symptoms like itchy, watery eyes hit, it becomes tougher to maintain that focus. ZYRTEC helps keep my allergies in check so I can stay clear-headed and perform at my best.”  

Jenn Lovell, Commercial Head, US Allergy, Kenvue, added:

“Seasonal allergies affect millions, and golf is where those symptoms can show up the hardest—hours of exposure to grass and pollen can challenge even the best players. As golf season collides with allergy season, ZYRTEC is proud to partner with the PGA TOUR to offer relief to the 85% of players impacted by allergies—while also helping a growing community of golf fans fully enjoy the sport they love.”