PSG inks new deal with BEYOND Developments

French football team Paris Saint-Germain (PSG) have announced a new multi-year partnership with UAE-based real estate developer, BEYOND Developments. BEYOND Developments will join PSG as the club’s Premium Sleeve Partner until 2029. BEYOND Development logo will be present on PSG’s playing jersey and the brand will also have their logo present across sport, culture, lifestyle, and community engagement. Both will work together on a host of curated and enhanced fan experiences.

Richard Heaselgrave, Chief Revenue Officer at Paris Saint-Germain, commented,

“This partnership with BEYOND Developments represents a powerful alignment between two brands that redefine excellence in their respective fields, with a shared belief that sport and design both have the power to inspire and elevate everyday life. BEYOND’s approach to creating meaningful spaces mirrors our own ambition to connect with people through passion, creativity, and emotion.”

Adil Taqi, CEO of BEYOND Developments, added,

“As we begin 2026, this partnership with Paris Saint-Germain sets a meaningful tone for the year ahead. It reflects our belief that great design and great sport share the same power. Both move people, shape culture, and create moments that stay with us. At BEYOND, we design destinations that evoke emotion and inspire connection. Paris Saint-Germain brings that same energy to a global stage. This collaboration allows us to engage audiences through a shared vision of creativity, performance, and modern living, while extending our presence to new communities around the world.”