Paris Saint-Germain FC (PSG) have announced a multi-year partnership with cryptocurrency trading platform Bitpanda, roping it in as a Premium Partner and their Official Crypto Trading Partner.
The deal will see Bitpanda gain prominent branding at the Parc des Princes, home of the PSg men’s first team, and collaborate with the club on various digital campaigns while also hosting activities to enhance fan engagement.
The partnership will also see Bitpanda users gain privileged access to PSG games, invitations to exclusive events, and have a chance to meet current and former PSG legends.
Nicola Ibbetson, Global Partnership Director at Paris Saint-Germain FC, commented:
“We are delighted to welcome Bitpanda as a Premium Partner. This partnership reflects our shared commitment to innovation and excellence, offering unique opportunities to connect with our fans worldwide and shape the future of digital engagement in sports.“
Eric Demuth, Co-Founder and CEO of Bitpanda, said:
“Paris Saint-Germain is more than just a football club – it is France’s most celebrated team and a global symbol of excellence, consistency, and success. As the country’s most decorated club, they continue to deliver outstanding results season after season. At Bitpanda, we hold ourselves to the same high standards as we grow our presence in France and beyond. Working together with PSG represents a defining moment for Bitpanda as it cements its position as France’s premier destination for crypto assets.“
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