PSG signs multi-year deal with WHOOP

French football club Paris Saint-Germain (PSG) has announced a new multi-year partnership with WHOOP, the advanced fitness tracker focused on recovery, sleep, and performance insights, who will join the PSG men’s and women’s teams as a Premium Partner and their Official Health & Fitness Wearable. The deal which runs through 2029 will see PSG players gain access to WHOOP advanced wearable technology, delivering continuous health insights into key physiological metrics including heart rate, heart rate variability (HRV), sleep, strain, and stress with the insights aimed to optimise training, recovery, and overall performance. Both will work on various campaigns and initiatives and WHOOP will have branding at the Parc des Princes, with visibility across LED boards, 3D corner signage, and digital matchday platforms.

Richard Heaselgrave, Chief Revenue Officer, Paris Saint-Germain, commented,

“Innovation is at the heart of Paris Saint-Germain’s project. With WHOOP, we are taking a new step forward by enabling athletes to better understand and enhance their physical condition through leading technology. This partnership reflects our ambition to make performance more accessible, while helping everyone take better care of their well-being and recovery.”

Briain Curtin, VP of Global Marketing at WHOOP, added,

“Paris Saint-Germain is one of the most influential brands in the world – not just in sport, but across global culture. Partnering with PSG puts WHOOP at the center of that influence, reaching new audiences while aligning with a club that sets the standard for excellence. Together, we are redefining performance – giving athletes and fans the tools to understand their bodies, train smarter, recover better, and perform at their absolute peak”