The Queen of Speed launches KFC’s ‘Express Pick-up’ service.
KFC India has roped in iconic Indian athlete PT Usha to launch its new ‘Express-Pick up’ service. The new service, which promises that one’s order will be ready for pick-up within 7 minutes, has the tagline ‘Taste Amaze, Mile Tez‘.
The campaign, conceptualised by Ogilvy India, showcases two customers who come to a KFC outlet after reading about the 7-minute Express pick-up service. Both the customers then sarcastically laugh at the premise of the service and joke that it must be prepared by PT Usha, for it to be ready within 7 minutes. The next scene sees the KFC Colonel blowing a whistle to mark the start of the 7-minute countdown. We then see the food being prepared, and then the order is brought out to the two customers within seven minutes by none other than PT Usha herself, much to the surprise of the customers.
Speaking about their latest service and campaign, Moksh Chopra, Chief Marketing Officer, KFC India, commented:
“The legend PT Usha epitomizes all things speed and who better to convey our new Express Pick-up service than her. In the film, PT Usha doubles up as a high-speed chef in the KFC kitchen, with the Colonel by her side, cheering her on. So if you are out and need to pick up some KFC on the go, or have a group of friends visiting and need to pick-up KFC favs for all, simply go for KFC’s Express Pick-up.
“Not only will your order be ready for pick-up in 7-minutes, but it will also be marked by the signature taste of KFC & packed safely. Our 7-minute promise is a key differentiator, ensuring minimal waiting time for the order. So, get set to give in to your KFC ravings in just 7 minutes, kyuki haan, PT Usha bana rahi hai!”
On her collaboration with KFC, PT Usha added:
“KFC India is already known for their signature taste and is now breaking all speed limits on pick-up orders with their Express Pickup service. While ‘speed’ is certainly thrilling for me, this even takes it a notch higher with express. The concept itself was so exciting that I jumped at the opportunity of featuring in the campaign, alongside the beloved Colonel. It was a real pleasure being a part of the campaign, serving up some Hot & Crispy KFC chicken, all within 7 minutes. Now this is one Express service that has the PT Usha seal of approval!”
Ritu Sharda, Chief Creative Officer, Ogilvy North, said:
“Since we’ve been kids, speed has had only one name: PT Usha. The fact is, even now, PT Usha is the icon for speed in India. So, for KFC’s super-fast take away service, there could be no better endorser to say ‘7 minute matlab 7 minute’. The film pretty much wrote itself from there. And we were thrilled to have the legend onboard.”
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