German sportswear brand PUMA has signed an official partnership deal with the English Premier League to become their official match ball supplier from the 2025/26 Premier League season onwards. This association marks an end to a 25 year partnership with Nike.
As per the deal, PUMA will supply match balls for all Premier League fixtures and also support multiple initiatives to promote football at the grassroots level. In addition, PUMA will also create high-impact promotional campaigns and also events such as Premier League Summer Series, which will be hosted in the United States in July.
Speaking on the partnership, Richard Masters, Chief Executive of the Premier League, said:
“We are delighted to be welcoming PUMA as the Official Ball Supplier of the Premier League. PUMA has a proud history of involvement in football over many years and we look forward to seeing the new ball used at all our matches from this summer onwards.
Their global reach and commitment to excellence align with our values, and we are excited to work together on a range of projects to drive forward the incredible work taking place in communities and inspire fans worldwide.”
Talking about the deal, Arne Freundt, Chief Executive Officer at PUMA, said:
“The agreement with the Premier League, the most-watched football league in the world, is an important step in PUMA’s brand elevation strategy.
We look forward to bringing our performance technology to the forefront of the game and connecting with the many fans worldwide. With PUMA’s ball at the centre of attention during every match in this incredible league, we will create unforgettable moments for players and fans alike.”
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