Punjab Kings teams up with Alstone
Indian Premier League (IPL) franchise Punjab Kings has announced a new partnership agreement with Indian metal composite panels manufacturers, Alstone, who joins the Shreyas Iyer- led team as their Official Cladding Partner for the IPL 2026 season. The deal will see Alstone have branding across various team assets and work with the team on campaigns, on-ground activations aimed to enhance fan engagement and also their brand visibility.
Saurabh Arora, Chief Commercial Officer, Punjab Kings, commented,
“We’re happy to have Alstone come on board as our Official Cladding Partner for the 2026 season. It’s always great to work with brands that are growing strongly across India. We’re looking forward to building this partnership together and creating meaningful engagement for fans through the season.”
Sumit Gupta, Managing Director, Alstone, said,
“Our partnership with Punjab Kings for the 2026 season is a reflection of Alstone’s evolving brand journey with cricket. This platform represents scale, influence and cultural relevance at an unmatched level. For us, it is not just about visibility, but about building a meaningful and lasting connection with our stakeholders across the country. Punjab Kings, with their passion and energy, perfectly mirror the values we stand for – innovation, performance and consistency.”