Indian Premier League franchise Punjab Kings (PBKS) have announced a partnership renewal with Indian cycling brand Avon Cycles.
The deal will see the two parties work together to promote active lifestyles while working towards the Kings’ vision of developing a fit and healthy nation.
Avon Cycles partnered with the Kings in 2020 and 2024, with the partnership now renewed for a second consecutive year.
Additionally, the two will work together on various fan engagement activities, which will be designed to “engage and inspire, with campaigns that celebrate the vibrant energy of the game”.
Satish Menon, CEO, Punjab Kings, commented:
“We are delighted to continue our association with the Punjab-based brand. We are always eager to promote Indian brands with a local presence. The renewal of the partnership will strengthen our relationship with fans and help us remain connected.“
Mandeep Pahwa, ED, Avon Cycles, said:
“Cricket and cycling are more than just sports—they’re pathways to a healthier, more active lifestyle. Through our partnership with Punjab Kings, we aspire to champion fitness and encourage everyone to pedal towards a better tomorrow.”
Rishi Pahwa, Joint MD, Avon Cycles, added:
“Leadership is about inspiring action and uniting people towards a common goal — values that Avon Cycles and Punjab Kings share. Together, we aim to lead by example, pushing boundaries and achieving greatness.”
Shri Onkar Singh Pahwa, CMD, Avon Cycles, stated:
“Avon Cycles has been a symbol of trust and endurance for generations, just as cricket holds a timeless place in our hearts. Our partnership with Punjab Kings reflects our commitment to building a legacy that inspires future champions.”
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