The Punjab Kings have announced a partnership with customer engagement platform MoEngage.
Focused on enhancing fan experiences, the association will see PBKS and MoEngage work together to
“automate customer journeys across multiple touchpoints.”
The Kings will also employ MoEngage to get insight into website viewer engagement and gather customer feedback and referrals, while also working on various merchandise campaigns.
Saurabh Arora, Chief Commercial Officer, Punjab Kings, added:
“We are excited to collaborate with MoEngage as we strive to create deeper connections with our fans. By utilizing their advanced analytics and personalization features, we are looking forward to providing our supporters with more enriching experiences that resonate with them. Without an integrated martech platform by our side, it was challenging to engage with our audience effectively. However, MoEngage has stepped in and addressed all our requirements, ensuring that we can now connect with our fans in a more meaningful and impactful way.“
Shivangi Boghani, Vice President of Sales — India, MoEngage, added:
“We are proud to partner with Punjab Kings, a team that embodies passion and dedication. This collaboration will empower them to enhance their customer engagement through data-driven insights, ultimately fostering a stronger bond with their fanbase. We believe that with the right technology, sports franchises can significantly elevate their engagement strategies to deliver exceptional experiences. This partnership not only enhances the fan experience but also sets a new standard for engagement within the sports industry.“
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