Minimalist joins first-ever IPL champions as Official Sunscreen Partner
Indian Premier League (IPL) franchise Rajasthan Royals have signed a new partnership with skincare brand Minimalist. The deal will see Minimalist join the Royals as their Official Sunscreen Partner for the IPL 2025 season. Minimalist will provide the team with their products to protect them during training and match time.
The inaugural IPL champions and Minimalist will also work on digital activations, behind-the-scenes skincare routines of players content series and more through the course of their partnership.
Jake Lush McCrum, CEO, Rajasthan Royals, commented,
“We’re delighted to bring Minimalist to the Royals family for this season. We’re proud to support a Jaipur based brand which has achieved such success, with a clear focus on quality and innovation. Sunscreen is an essential part of any athlete’s kit bag, especially in a sport like cricket where players are exposed to the sun for extended periods. Through the brand’s science-backed and transparent approach, we look forward to a meaningful partnership that not only supports our players but also educates fans on the importance of effective skincare.”
Mohit Yadav, co – founder and CEO, Minimalist, added,
“Minimalist and Rajasthan Royals are a natural fit, united by a commitment to performance and endurance. Cricket is more than just a sport; it’s a passion, a legacy, and an entertainment spectacle that brings millions together. With ‘Just Play! Halla Bol on Sun’ as our campaign, the focus is on providing uncompromising sun protection on and off the field, ensuring players and fans stay protected while enjoying the game. This partnership allows us to reach millions across the country, reinforcing the importance of skincare and sun protection in everyday life.”
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