RR signs new entertainment partners
Indian Premier League’s (IPL) first-ever champions, the Rajasthan Royals (RR) have signed new partnership agreements with radio and digital entertainment channel Mirchi and audio streaming platform, Gaana. The deal will see both join Royals as the team’s Official Entertainment Partners for the upcoming IPL 2025 season.
Gaana will curate playlists, match-day anthems, and exclusive audio content as part of the deal to blend the IPL action onto their platform. Mirchi will also work with the team on social media campaigns and fan engagement activities including exclusive behind-the-scenes content, interactive contests, and ticket giveaways. Mirchi will also help the team with their on-ground events experience to help the team reach out to more sponsors.
Jake Lush McCrum, CEO, Rajasthan Royals, commented,
“Cricket is more than just a sport; it’s an emotion that unites millions, and entertainment plays a crucial role in enhancing that experience. Teaming up with Mirchi and Gaana creates an opportunity to deepen fan engagement, making them feel connected to the game not just on match days, but throughout the entire season. Whether it’s exclusive player insights, curated playlists, or engaging on-air interactions, this collaboration ensures that the passion and energy of IPL resonate far beyond the stadium.”
Yatish Mehrishi, CEO, Entertainment Network India, said,
“Cricket and entertainment are deeply connected in India, and we’re excited to elevate the Rajasthan Royals’ IPL 2025 journey as their Entertainment Partners. Through Mirchi’s powerful radio, digital, and on-ground presence, along with Gaana’s vast streaming audience, we aim to create an immersive experience that brings the excitement of IPL closer to every fan.”
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