Rajasthan Royals renews HMD partnership

Indian Premier League (IPL) franchise Rajasthan Royals (RR) have announced a partnership renewal and expansion of their agreement with Finnish mobile phone manufacturer, HMD. HMD will go from the team’s Official Smartphone Partner to an Associate Sponsor with the partnership entering its third year. The partnership renewal sees HMD continue to have branding on the back of the Royals’ helmets and also will have increased on-field visibility during Rajasthan Royals’ games. 

Alok Chitre, chief operating officer, Rajasthan Royals, said,

“Partnering with HMD aligns perfectly with our high-energy ethos. It puts their branding where the action heats up, on every bold shot. This isn’t just a deal; it’s shared fire that amps excitement in stadiums and beyond, pulling in cricket nuts who live for that raw edge in tech and on the field. This third-year partnership opens doors to our worldwide supporters, fueling excitement that resonates far beyond the stadiums.”

Ravi Kunwar, VP and CEO, HMD India and APAC, added,

“Continuing our association with Rajasthan Royals for our third innings feels like coming home on the field. It’s about putting HMD right in the line of sight for fans everywhere. This isn’t just branding; it’s about sharing the Royals’ grit and connecting with cricket lovers who expect their gear to last as long as the game’s thrill. This partnership coincides perfectly with our upcoming smartphone launch, already creating noticeable pre-buzz in the target markets for the masses. Fans are buzzing about HMD’s rugged, reliable tech that matches the Royals’ unyielding spirit, bridging cricket fever with advanced innovation just in time for the big reveal.”