The Rajasthan Royals (RR) have extended their partnership agreement with Schneider Electric, which will thus continue on as their Official Sustainability Partner for a third consecutive season.
The partnership aims to “amalgamate sports with sustainability using the influencers in the field of cricket.”
Deepak Sharma, Zone President, Greater India, MD and CEO, Schneider Electric India, commented:
“Through this continued collaboration, our goal is to accelerate the awareness about climate change, empower individuals to embody the spirit of ‘Green Yodhas’, and embed sustainable practices into the fabric of sports, thereby becoming the real ‘IMPACT MAKERS’; We are absolutely thrilled to perpetuate our pivotal role as the ‘official sustainability partner’ of the Rajasthan Royals for third consecutive year. This hattrick of partnership boldly underscores our shared vision to construct a sustainable future that embraces and benefits everyone, everywhere.“
Jake Lush McCrum, CEO, Rajasthan Royals, said:
“We are proud to continue this association with Schneider Electric as our Official Sustainability Partner for the third consecutive season. In line with our vision of making a positive impact on society, we stand committed to continue using the power of cricket and the reach of our platforms to nurture ‘Green Yodhas’ for the planet.“
Rajat Abbi, VP — Global Marketing, also CMO — Greater India, Schneider Electric, added:
“This partnership epitomises our focus on responsible marketing and collective commitment to environmental stewardship and sustainable living. By leveraging the widespread influence and appeal of cricket, we aim to engage and inspire every sports enthusiast to become a ‘Green Yodha’, who are making the real ‘IMPACT’. Through our strong strategic partnership with the Rajasthan Royals, we are eager to accelerate the sustainability journey, fostering a culture of responsibility and compassion among fans and communities worldwide.”
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