RCB renews boAt partnership

Reigning Indian Premier League (IPL) champions Royal Challengers Bengaluru (RCB) has announced a partnership renewal of their partnership with Indian audio wearables brand, boAt, who will continue on as RCB’s Official Audio Partner for an eighth consecutive year. boAt will work on enhanced fan engagement activities via digital and on-ground initiatives including social media content, fan activations and community-driven campaigns.

The defending champions, RCB, kicked off their title defence of the IPL title at the IPL 2026 season opener when they faced Sunrisers Hyderabad and RCB were triumphant at home with their talisman Virat Kohli seeing them home in a comfortable six-wicket win. 

A boAt spokesperson commented,

“Our eight-year association with Royal Challengers Bengaluru reflects a long-standing belief in their championship potential. At boAt, we back those who push boundaries, and RCB returning as defending champions this season is a testament to that belief. We’re excited to continue building on this momentum and bringing fans closer to the game as RCB’s Official Audio Partner this year.”