RCB signs new partnership with Sun Pharma

Defending Indian Premier League (IPL) champions, Royal Challengers Bengaluru (RCB) have recently signed a new three-year partnership agreement with Indian pharmaceutical company, Sun Pharmaceutical Industries Limited, who will join the team as their Principal Sponsor and Official Health Partner starting from the IPL 2026 season. The partnership is Sun Pharma’s first-ever partnership in the world of cricket. 

As part of the deal, the Sun Pharma logo will be on the front of RCB’s playing jersey and also on their training kits. Additionally they will also have branding across RCB’s home stadium and will work with the Bengaluru-franchise on various fan-engagement activities. 

Rajesh Menon, COO of Royal Challengers Bengaluru, commented,

“RCB is committed to building partnerships that go beyond visibility and create meaningful engagement with fans. Sun Pharma joining us as our Principal Sponsor strengthens this commitment, bringing together two brands focused on impact and innovation. We look forward to a dynamic, season-long collaboration across digital platforms and match-day experiences.”

Kirti Ganorkar, Managing Director, Sun Pharma, said,

“In India, cricket is more than just a sport. It is a shared emotion that unites millions across cultures and generations. RCB and Sun Pharma are both leaders in their respective domains, and this collaboration reflects our shared values of consistency, passion and innovation. Through this partnership, we aim to strengthen our corporate brand connect with people across India by bringing them closer to the company behind the medicines they rely on every day.”