Indian Premier League (IPL) franchise, Royal Challengers Bengaluru (RCB) have announced a new partnership with Indian consumer healthcare brand Frido, who will join as the Official Insole Partner of the Bengaluru-based franchise. The partnership is the first time an insole brand has teamed up with a T20 franchise team and will see both work together to launch a special edition sports insole and technical socks.
Frido hopes to provide RCB players and the fans with the best products to minimise lower body pain and injuries while maximising performance goals.
Rajesh Menon, vice president and head, Royal Challengers Bengaluru, commented,
“We are pleased to partner with Frido. As a brand committed to enhancing freedom and comfort while playing, Frido’s products are an excellent addition to the equipment used by our athletes.”
Ganesh Sonawane, co-founder and CEO, Frido, added,
“With this insole, we have extended our expertise to the field of sports, ensuring athletes have access to the best possible equipment for optimal performance while reducing foot and knee pain. And getting the opportunity to collaborate with Royal Challengers Bengaluru is a dream come true.”
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