RCB partners with The Baker's Dozen for IPL 2026

Reigning Indian Premier League (IPL) champions Royal Challengers Bengaluru (RCB) have recently signed a new partnership agreement with Indian hand-crafted artisan bakery brand, The Baker’s Dozen. The partnership will see The Baker’s Dozen join RCB as their Official Bakery Partner for the IPL 2026 season. The deal will see The Baker’s Dozen launch RCB-themed packaging across its product range, featuring players on packs along with limited-edition collectible stickers inside its Protein Chips packs, featuring players including Virat Kohli, Rajat Patidar, Krunal Pandya, Josh Hazlewood, and Bhuvneshwar Kumar.

The Baker’s Dozen aims to drive consumer engagement through the partnership and will host various packaging-led activation throughout the season.

Sneh Jain, co-founder of The Baker’s Dozen, commented,

“With millions tuning in and stadiums packed with passionate fans, this partnership positions The Baker’s Dozen at the very heart of India’s cricket craze. Apart from more eyeballs, it also presents the brand with an opportunity to connect deeply with RCB’s vast fanbase via the limited-edition collectibles. Partnering with an iconic franchise like RCB is indeed a huge step forward for us! And as a die-hard cricket and a Virat Kohli fan myself, I couldn’t have hoped for a bigger brand collab for TBD!”

Aditi Handa, co-founder & head Chef at The Baker’s Dozen, said,

“After RCB’s inspiring win last season, we are delighted to be a part of their journey forward! It is no secret that cricket-watching and snacking go hand-in-hand. So, we want to ensure that fans not only enjoy the excitement on the field, but also a guilt-free snacking experience with our authentic, quality range of products. They can relish sweet indulgences like cookies and cakes or munch on protein chips, rusks, or crackers while cheering for RCB, all without the guilt of unhealthy snacking.”