RCB has a new coffee partner
Bengaluru-based Indian Premier League (IPL) franchise Royal Challengers Bengaluru (RCB) has signed a new partnership with coffee-first QSR brand, Third Wave Coffee (TWC). TWC will be joining RCB as their Official Coffee Partner for the IPL 2025 season. Both will work together on various co-branded merchandise for the fans and also host giveaways including golden tickets in select buys for match-day experiences.
TWC will be available at the Chinnaswamy Stadium during all of RCB’s home games and work on elevating the fan zones, screening live matches and host various other fan experiences as well. TWC has also set up a pop-up café in the RCB team room.
Rajesh V Menon, COO, Royal Challengers Bengaluru, commented,
“At RCB, we are fueled by passion, dedication, and the strong bond we have built with our fans over the past 18 years. We are excited to partner with Third Wave Coffee, a brand that shares our community-driven values. Bengaluru is home to both of our brands, and this collaboration celebrates the vibrant culture of a city where cricket and coffee are a way of life.”
Rajat Luthra, CEO, Third Wave Coffee, added,
“Cricket and coffee have a lot more in common than we think — both ignite passion, bring people together, and thrive on boldness. RCB and Third Wave Coffee are both deeply rooted in Bengaluru’s culture — where tradition meets innovation, and every day is an opportunity to brew bold and play bold. This partnership is as seamless as your favourite cup of coffee on a match day — one that feels just right. With #BrewBoldPlayBold, we’re thrilled to create memorable moments for fans through the season, where every sip and every cheer carries the same energy.”
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