The Royal Challengers Bengaluru have announced a partnership with Third Wave Coffee, a coffee-first QSR (quick service restaurant) brand.
Coming on board as the RCB men’s team’s Official Coffee Partner for the 2025 Indian Premier League season, Third Wave Coffee will work with the franchise on producing co-branded merchandise and host giveaways, including golden tickets in select buys for unique matchday experiences.
Third Wave Coffee products will be made available at the Chinnaswamy Stadium for RCB home games throughout the season. Live match screenings and fan experiences are also part of the agreement, as is a pop-up café in the RCB team room.
Rajesh V Menon, COO, Royal Challengers Bengaluru, commented:
“At RCB, we are fueled by passion, dedication, and the strong bond we have built with our fans over the past 18 years. We are excited to partner with Third Wave Coffee, a brand that shares our community-driven values. Bengaluru is home to both of our brands, and this collaboration celebrates the vibrant culture of a city where cricket and coffee are a way of life.“
Rajat Luthra, CEO, Third Wave Coffee, added:
“Cricket and coffee have a lot more in common than we think — both ignite passion, bring people together, and thrive on boldness. RCB and Third Wave Coffee are both deeply rooted in Bengaluru’s culture — where tradition meets innovation, and every day is an opportunity to brew bold and play bold. This partnership is as seamless as your favourite cup of coffee on a match day — one that feels just right. With #BrewBoldPlayBold, we’re thrilled to create memorable moments for fans through the season, where every sip and every cheer carries the same energy.“
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