Real Sociedad Sponsors 2025/26

Oct 8, 2025

Here, we look at the organisations enjoying a strong branding presence across the physical and digital assets of the men’s and/or women‘s teams of Real Sociedad de Fútbol as their sponsors and partners for the 2025/26 season.

Strategic Partners

Baghdadi Capital

Baghdadi Capital is a global family office founded by Baihas Baghdadi. The company deals in the corporate finance sector, real estate, and selective strategic investments.

In August 2025, Real Sociedad announced a sponsorship with Baghdadi Capital. Starting with the 2025/26 season, the partnership is a three-year agreement but subject to an extension for two more years.

As part of the deal, the Baghdadi Capital logo features on the front of the matchday shirt of the men’s first team, as well as on official club leisurewear. Baghdadi Capital also enjoys prominent visibility rights at Real Sociedad’s home, the Anoeta Stadium (also known as the “Reale Arena”), as well as at the Zubieta training complex.

Kutxabank

Kutxabank is a Spanish bank based in Bilbao and founded in 2012 after a merger of three financial institutions. It entered the football world after sponsoring Bilbao-based Athletic Club soon after it was founded.

Real Sociedad, Athletic Club’s arch-rivals, signed with Kutxabank in October 2016, making it their official strategic partner as well as a Commercial Partner. The agreement is for ten years (renewable after five years), currently binding the two institutions until 2026.

Real Sociedad have organised multiple campaigns with the bank over the course of the partnership. Case in point, in February 2022, the club hosted a clinic at the Reale Arena.

Microsoft

American tech giant Microsoft started the Global Sports Innovation Centre (GSIC) through its Microsoft Sports division in 2015 with the aim of impacting on digital transformation processes throughout the sporting world.

In February 2018, Real Sociedad inked a deal with Microsoft Sports and the GSIC to launch a programme using technology-based start-up companies to improve and develop the facilities at their home ground. The partnership has focused on technological innovations to turn the Reale Arena into a smart stadium.

Commercial Partners

Macron

Macron is an Italy-based sports apparel company founded in 1971. It signed its first deal with Real Sociedad during the 2018/19 season, joining as their official kit sponsor.

In July 2020, Real Sociedad extended the Macron deal until 2026. The precise financial figures of the deal were not revealed, but it was estimated that Macron would pay the club around €1 million per season.

Keler Donostia

Keler Donostia is a beer company based in Spain and over a century old. It announced an official partnership with Real Sociedad in April 2011, coming on board as their official beer partner.

In February 2022, Real Sociedad inaugurated Keler Espazioa, a restaurant on the northwest side of the Reale Arena. The restaurant has a view of the stadium, a restaurant, a bar, and an exclusive LG gaming room for the fans.

In July 2025, the two parties extended their collaboration until the 2029/30 season.

BM Supermercados

BM Supermercados, a Spanish supermarket chain, has been a Commercial Partner of Real Sociedad since 2019.

BM Supermercados’ logo thus features on the official Real Sociedad website. BM is also the official presenter of the club’s most valuable player (MVP) award.

Coca-Cola

The American non-alcoholic beverage giant also has in place a Commercial Partnership agreement with the Basque club.

Toyota Euskoauto

Euskoauto was founded in 2003 and provides customers with Toyota cars and car servicing as an official dealer for the Japanese automaker in Spain.

In July 2022, Toyota and Real Sociedad signed a sponsorship agreement, which made Toyota Euskoauto the official supplier of vehicles for the club. The dealership took over from VASA Volkswagen, which had served as the club’s official car supplier since 2013.

IMQ

IMQ is a health insurance company based in Bilbao. It joined the “Realzale” programme of Real Sociedad in May 2018.

“Realzale” is a club initiative to increase the Real Sociedad fans’ digital engagement with the club. It was launched in 2018 and offers a digital members card, through which fans can avail various perks and benefits from the club.

LaLiga EA Sports

As an extension of LaLiga’s partnership with EA Sports, Real Sociedad also has a partnership in place with EA Sports.

EA Sports FC (formerly EA Sports FIFA) and LaLiga entered into a multi-year agreement in August 2022, which came into effect from the 2023/24 season. The deal is reportedly worth US$205 million over five years.

This deal has resulted in a complete rebrand of LaLiga, with EA Sports title sponsoring both LaLiga tiers as well as supporting its annual youth tournament (LaLiga Promises), esports offshoot (eLaLiga), and grassroots initiatives.

As part of the title-sponsorship agreement, LaLiga Primera División is known as “LALIGA EA SPORTS”, while the Segunda División is known as “LALIGA HYPERMOTION” — named after the proprietary “HyperMotion Technology” used in EA FC instalments since 2021.

Policlínica Gipuzkoa

Policlínica Gipuzkoa is a private health care centre in San Sebastián. It serves as the official medical services partner of Real Sociedad.

As part of the agreement, the company takes care of the wellbeing of the Real Sociedad players, conducts medical examinations of new signings, and provides analysis for performance improvement and recovery.

In June 2023, the two parties extended their partnership for another three years.

Amenabar

Amenabar is a building construction company in Spain that specialises in building storage rooms, garages, and commercial buildings.

In July 2024, Amenabar was announced as the front-of-matchday-shirt sponsor of the Real Sociedad B team until summer 2025.

AMPO

In 2019, Idiazabal-headquartered valve manufacturing company AMPO announced the continuation of its partnership with Real Sociedad.

As part of the agreement, the company was to sponsor the visitors’ bench at the Reale Arena for the 2019/20 season.

The company remains a partner of the club, as listed on the latter’s official website.

Halcón Viajes

Halcón Viajes, a Spanish online trip advising platform, is also listed as an official partner of the club on their official website.

Irizar

Irizar Group is a Spain-based manufacturer of luxury buses and coaches. Founded in 1889, the company is located in Ormaiztegi in the Basque Country.

Irizar serves as a Commercial Partner of Real Sociedad.

Kosner

In November 2024, Real Sociedad announced a partnership with air conditioning and renewable energy brand Kosner, initially for the 2024/25 season.

NordVPN

NordVPN is a Lithuanian provider of virtual private network (VPN) services founded in 2012 and has a partnership in place with Real Sociedad for the 2025/26 season.

As per the agreement, NordVPN aims to protect Real Sociedad members and fans online. Through this collaboration, NordVPN is designated as the club’s official cybersecurity partner. The partnership also includes NordVPN’s Saily eSIM app, which allows secure access to the club’s content both within and outside the country.

Saily

Saily is NordVPN’s worldwide eSIM offering and part of the NordVPN partnership with the club.

$RSO by Socios.com

Real Sociedad signed a multi-year deal with cryptocurrency-based fan engagement platform Socios.com, which is powered by Gzira, Malta–based blockchain fintech provider Chiliz, in September 2022 to launch their own Fan Token ($RSO).

Via Socios.com, the club offer their fans a chance to obtain Fan Tokens that allow them to participate in several club-oriented activities. These Fan Tokens are limited in number and can be bought, sold, or won in an augmented reality game.

Neolith

Neolith is a global company that specialises in sintered stone. In September 2025, Neolith became an official partner of Real Sociedad.

This is a first-of-its-kind collaboration for the company. As part of the deal, Neolith provides its architectural surfaces for the club’s infrastructure plans for the Anoeta stadium and the Zubieta training complex. Neolith has also worked with the club to renovate “Ondaretta Korner Espazioa” at the Anoeta, which it also officially presents.

Autocares Aizpurua

Autocares Aizpurua is a Spain-based mobility solutions provider that offers a fleet of luxury coaches and VIP shuttles.

Asenel

Founded in 2015, Asenel is a company that specialises in high- and low-voltage electrical installations, telecommunications, control, and automation sectors.

The company offers a range of services: from new installations of complete electrical assemblies to maintenance and repair of existing and old installations. Asenel serves as a commercial partner of Real Sociedad.

Baqué Café

Baqué Café has served as the official coffee partner of Real Sociedad since 2013.

Baqué Café is a catering company that has several cafes available in the Basque and La Rioja regions in Spain.

Insalus

Insalus is a European mineral water company founded in 1860. Insalus is also an official partner of the Basque club.

PiLeJe

In October 2024, PiLeJe teamed up with Real Sociedad as their sports nutrition partner.

PiLeJe specialises in bespoke nutrition supplementation, with over three decades of experience of working with athletes and teams.

The deal between PiLeJe and Real Sociedad is set to run until the end of the 2026/27 season.

SABICO Group

In January 2025, Spanish security company SABICO Group joined the Real Sociedad sponsorship portfolio as their security partner.

Scalpers

Scalpers was launched in 2007 and was initially a menswear brand. In 2012, it launched a kids collection, in 2018 a women’s collection, a girls’ collection in 2019, and a home collection in 2021. Scalpers is now a leading Spanish fashion retail brand.

Real Sociedad and Scalpers announced a partnership in September 2024. Scalpers thus acts as the official outfitter of Real Sociedad for their LaLiga, Copa del Rey, and European outings.

Topps

Topps is an official sports collectible trading card company. As an official partner of the club, Topps releases Official Team Sets featuring Real Sociedad players’ signed cards and iconic moments.

Vallina TeleTaxi

Vallina TeleTaxi is a San Sebastián-based bus and car rental company.

Identity-Based Partners

Comillas Club de Fútbol

Real Sociedad announced a five-year partnership with Comillas CF, a youth football club from Logroño, in July 2024.

The two clubs thus collaborate on developing young talent. Here is the entire list of clubs who have such an arrangement in place with Real Sociedad.

Orain Gipuzkoa

Gipuzkoa is the Basque province whose capital city, Donostia / San Sebastián, houses Real Sociedad. The club thus undertake several community-driven and educational programmes in the province to support the people in the area.

Real Sociedad Fundazioa

The Real Sociedad Foundation is a non-profit organisation and the charity arm of the club. It works towards promoting sports, cultural, and social activities.

Gureak

Gureak is a business group from the Basque province of Gipuzkoa that offers services in various markets with the goal of generating job opportunities for people with disabilities.

Kutxa Fundazioa

Kutxa Foundation is a non-profit organisation backed by Bilbao-based Kutxabank to help improve the socio-economic conditions of the people in the Gipuzkoa province.

FGF | Federación Guipuzcoana de Fútbol

The Federación Guipuzcoana de Fútbol (Gipuzkoan Football Federation) is the official football governing body of the Basque province of Gipuzkoa.

The FGF also connects fans to Gipuzkoar football through match news, results, league standings, stats, and directions to stadiums, offered via an online platform it maintains.