Red Bull Racing extends Oracle's title partnership

Red Bull Racing have announced a multi-year partnership extension with multinational technology company Oracle who will continue on as the team Title Partner. The partnership will see Oracle Fusion Cloud Applications for finance, HR, and marketing to increase productivity, reduce costs, and enhance the employee and fan experience.

Red Bull will work with Oracle on implementing a new AI-powered strategy agent to help their race engineers process information and make decisions. Oracle will also continue to support Red Bull’s Ford Powertrains engine program and help with advanced race simulations and operational excellence. 

Laurent Mekies, CEO and Team Principal, Red Bull Racing, commented,

“Since Oracle became the Team’s title partner in 2022, the Team has delivered three Drivers’ World Championships, two Constructors’ World Championships, and broken many records. Our partnership with Oracle has been hugely successful, and we are delighted that we will continue together into this new era for F1. We rely on Oracle’s invaluable expertise to help us understand and optimise countless variables with greater precision and speed than the competition. With Oracle Cloud and Oracle AI, we can adapt quickly, make smarter decisions, and sustain the level of performance required to win Championships, and we look forward to continued success in this multi-year partnership.”

Clay Magouyrk, CEO, Oracle, said,

“Oracle Red Bull Racing relies on Oracle Cloud and Oracle AI to achieve the highest levels of performance and solve some of the most complex, time-critical challenges in the world. The same technologies the Team uses to model strategy, refine its hybrid power unit, and deploy the latest AI innovations trackside are the ones powering transformation for companies across every industry. Whether on the track or in the enterprise, Oracle Cloud and Oracle AI deliver the speed and intelligence needed to win.”