Zupee, the online skill-based gaming platform, has announced Bollywood actor Salman Khan as a brand ambassador. With this association, Zupee aims to expand its presence in the growing skill-based online gaming space.
As part of this association, Zupee has launched the “10 minute mein game ho jayega” campaign, which aims at driving awareness around its proposition of byte-sized games, such as Ludo Supreme, Trump Cards Mania and Snakes and Ladders Plus among others.
The latest campaign features Khan in a new avatar, playing a host of different games on Zupee. This association is structured by UBT (Uniworld Being Talented), conceptualised by Leo Burnett, and produced by Nirvana Films.
Zupee Founder and CEO, Dilsher Singh Malhi, said:
“We are thrilled to have Salman Khan on board as our brand ambassador. Zupee’s portfolio of skill based casual and board games are enjoyed by a diverse set of audiences. His mass appeal cuts across borders, demographics and cultures, as one of the most loved and iconic stars in the country. We are certain that this association will help in deepening consumer connect and propelling Zupee’s vision of bringing joy to players lives through meaningful entertainment even further.”
He further added:
“Salman’s witty charm and fun demeanour fit perfectly with the brand’s ethos as the campaign’s core proposition pivots towards enjoying fun and byte sized 10-minute gameplays. Working with Salman was an absolute delight and we are sure online gaming lovers will enjoy seeing their favourite star share that experience with them.”
Speaking on the announcement, Salma Khan said:
“Zupee is one of India’s leading skill-based gaming platforms. Zupee’s fun and interesting take on classical casual and board games like Ludo and Snakes & Ladders certainly brings back the nostalgic feel and are a great way of entertainment on the go. The brand’s vision of bringing moments of joy to people’s lives through these casual & board games that can engage and entertain strongly resonated with me and I am excited to partner with Zupee to celebrate India’s growing love for gaming.”
Vikram Tanwar, Co-Founder of UBT, Khan’s talent management company, added:
“Zupee has become popular within a short span of time among avid gamers in the country by being one of the first ones to augment culturally relevant games and make them inherently skill based. This association will further help get more casual and board gamers on board and aid the growth of the online gaming industry even further.”
The new campaign will be amplified via a 360-degree approach, which features a soon to be launched TVC, digital, outdoor and social activations.
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