New cybersecurity partnership for Swiss F1 team
Formula One team Stake F1 Team KICK Sauber has announced a new partnership agreement with cybersecurity company Admin By Request ahead of the Formula One 2025 season. The deal will see Admin By Request gain global presence through Sauber’s F1 presence across the world and both will also work on various fan activations, digital content, social media campaigns and interactive competitions and giveaways.
Stefano Battiston, Chief Commercial Officer of Sauber Motorsport, commented,
“The partnership between Stake F1 Team KICK Sauber and Admin By Request is a crucial one, as it allows our companies to align our global platforms, thus not only reinforcing our commitment to excellence and innovation on the track but also setting a new benchmark for cybersecurity in today’s digital world. It’s a strategic convergence where speed, precision, and security drive success in both motorsport and IT.”
Lars Sneftrup Pedersen, Founder & CEO of Admin By Request, added,
“In both Formula One and cybersecurity, success depends on speed, precision, and control. Just as F1 teams meticulously manage data and performance to stay ahead, Admin By Request helps businesses secure their IT environments with the same level of efficiency. Partnering with Stake F1 Team KICK Sauber is the perfect way to expand our brand, engage with decision-makers, and align with a sport that thrives on cutting-edge technology and precision. This collaboration is another step in making both cybersecurity and elite motorsport more engaging, accessible, and within reach for everyone.”
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