New partnership to drive global digital innovation
Swiss Formula One team KICK Sauber have announced a new partnership with digital advertising firm Aleph. The deal will see Sauber work with Aleph towards accelerating global digital innovation. Aleph will gain branding presence across various team assets as well and work with the team on content initiatives also.
Sauber has kicked off the new Formula One 2025 season with a new lineup comprising of the veteran Nico Hülkenberg and the rookie Gabriel Bortoleto, and Hülkenberg’s seventh place finish in the season opener at the Australian Grand Prix sees Sauber sit in eighth position in the Constructors’ standing with 6 points after two races.
Stefano Battiston, Chief Commercial Officer of Stake F1 Team KICK Sauber, said,
“We are thrilled to welcome Aleph as a partner. Both of our organisations operate in highly competitive and fast-evolving environments, where innovation, precision, and resilience are key. Aleph’s vision of empowering businesses across the world through digital transformation aligns perfectly with our commitment to performance and technological excellence; it also reflects our partner-centric approach to the way we do business. We look forward to a dynamic collaboration that reflects our shared values and ambitions.”
Gaston Taratuta, CEO of Aleph, added,
“This partnership is more than a sponsorship; it’s a reflection of who we are. Stake F1 Team KICK Sauber and Aleph share the same relentless drive—always pushing the limits, always innovating, always looking ahead. Just like an F1 team, we thrive in an environment of continuous transformation, where resilience and strategic thinking define success. From overcoming challenges to reaching new heights, we see in Stake F1 Team KICK Sauber a partner that embodies the same values that have fuelled Aleph’s journey over the years.”
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