Stake F1 Team Kick Sauber have signed a partnership agreement with cryptocurrency payment solutions provider CoinPayments, having roped it in as an official partner ahead of the 2025 Formula One season.
The deal will see the two parties work together on a host of unique fan experiences. CoinPayments’ branding will also feature on the Sauber race car, the C45.
Stefano Battiston, Chief Commercial Officer of Sauber Motorsport, commented:
“As Formula One continues to evolve, so does the way businesses engage with the sport. Partnering with CoinPayments offers us the chance to collaborate with an innovative and dynamic company that aligns with our values of progress and transformation. This partnership not only strengthens our global presence but also opens doors to new opportunities for collaboration with partners and stakeholders all around the world. As we approach the 2025 season, we’re excited to explore the possibilities this partnership will bring, both on and off the track.“
Alexander Alexandrov, Founder and Chairman of CoinPayments, added:
“We are thrilled to join forces with Stake F1 Team KICK Sauber for the 2025 season. As Formula One gears up for its next adrenaline-packed chapter, we will be right there in the fast lane, pushing the boundaries of global digital payments—just like F1 pushes the limits of speed and innovation. This partnership signals a growing shift in finance, where digital payment solutions are becoming essential tools for businesses and individuals alike. With the launch of our upgraded platform, CoinPayments.com, we are making it easier than ever for people everywhere to send, receive, and manage cryptocurrency securely—without complexity or barriers, making payments smoother, safer, and more accessible than ever. We are ready to take this race to the next level!“
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