The Saudi Esports Federation (SEF) has announced a partnership agreement with international sports marketing agency SPORTFIVE.
The partnership will see SPORTFIVE provide the SEF with strategic sales support and project management across its various initiatives. The deal will also focus on the upcoming Gamers8: The Land of Heroes event, which is set to be held in Riyadh starting from July 6, 2023.
SPORTFIVE and the SEF also partnered up last year. This year, building upon the work they did last time, SPORTFIVE will also support the SEF with partnership packages and commercial documents’ development, while also showcasing the SEF and Gamers8 to potential investors and sponsors.
Mohammed Alnimer, Senior Sponsorship & Partnerships Manager at the Saudi Esports Federation, commented:
“The Saudi Esports Federation is pleased to continue its partnership with SPORTFIVE and looks forward to building on the work achieved last year at Gamers8. Our flagship event this summer, Gamers8: The Land of Heroes, the world’s biggest esports and gaming festival, will continue to grow Saudi Arabia’s ambitions of becoming a global hub for esports and gaming. When partnering with international organisations, we seek those who have the same vision as us – and believe that in SPORTFIVE we have partnered with an organisation understanding of our aspirations and requirements.“
Alexis Barrassin, Senior Director, Esports & Gaming MENA at SPORTFIVE, added:
“At SPORTFIVE, we are thrilled to have partnered with the Saudi Esports Federation, which represents a key milestone in our efforts to further grow our presence in the MENA region. We are committed to building a long-lasting partnership with SEF and leveraging our collective expertise to deliver exceptional service to the biggest stakeholders in Saudi Arabia. This partnership continues to strengthen our position in the region, and we are excited to explore new opportunities and innovative ideas that will benefit both organisations.“
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