Following are the companies and organisations that serve as the Official Sponsors/Partners to the teams competing in the Serie A Enilive — the premium national men’s football competition in Italy — and enjoy a strong branding presence across its physical and digital assets.
Partners
Enilive
Enilive, Eni’s company dedicated to mobility products and services, announced in February 2024 that it will be the title sponsor of Serie A starting from the 2024/25 championship and covering three seasons.
Through the partnership, Enilive will contribute to the world of football by introducing increasingly sustainable mobility solutions.
Frecciarossa
High-speed train Frecciarossa, owned by the Italian train operator Trenitalia, have been serving as a partner to the Series A for a very long time. Most recently, in February 2024, the two extended their partnership agreement for another two seasons, with the former retaining its naming rights agreement for the next two seasons.
The renewal is worth €5 million (US$5.22 million) annually, with Serie A president Lorenzo Casini telling Italian media that this marked a 30 per cent increase on the previous deal.
Having originally come onboard as the competition’s naming rights sponsor in November last year, the new deal with the operator’s parent company Trenitalia runs until the end of the 2025/26 season and includes designation as Serie A’s travel partner.
Electronic Arts
Electronics Arts Inc., the American video game developer and publisher, and Serie A, the top-tier of the Italian football pyramid, announced a new multi-year partnership in September 2021.
Beginning exclusively in EA SPORTS™ FIFA 22, the new agreement includes 14 exclusively licensed teams, bringing more of the unique characteristics of Italian football and each of its storied clubs to the game. The agreement also includes exclusive rights to Serie A activations, including the authentic integration of Serie A into FUT Team of the Week, FUT Serie A Team Of The Season and an all new EA SPORTS Player of the Month award.
1xBet
Online betting firm 1XBet came on-board as the new presenting partner of the Series A after agreeing on a multi-year partnership deal ahead of the 2018/19 season.
The three-year deal made 1XBet the league’s International Presenting Partner, covering Europe, Africa, the Middle East, North Africa and the Americas. As part of the deal, 1XBet logo and brandings featured in all match graphics, idents and virtual goal mat advertising in all live Serie A broadcasts.
The two parties last signed a contract renewal deal in 2023.
Puma
German sportswear giants PUMA and the Italian Serie A announced a new long-term partnership in March 2022.
Following the deal, PUMA became the league’s official technical partner from the start of the 2022/23 football season and will be the official match ball provider for all games in Serie A, Primavera 1 competitions, the Coppa Italia, Supercoppa and eSerie A competitions.
Panini
Modena-based Italian publishing company Panini is a long-term sponsor of Serie A.
The Panini Group and football go back a long way. For many decades, Panini has created trading cards based around football players, making “Panini” a very common word among many football-mad households.
Panini’s partnership with Serie A gives the company image rights to the league players to feature in its trading cards collection. Panini also enjoys a strong branding presence across Serie A’s physical and digital assets.
Philadelphia
Philadelphia, a brand of the Mondel?z International Group , announced signing a new partnership agreement with the Italian top division in December 2023.
The partnership will include visibility on LEDs on the sidelines during the EA SPORTS FC Supercup and the Coppa Italia Frecciarossa Final, as well as highlights of all Serie A matches on the Lega Serie A Youtube channel and on the official app will be “Presented by Philadelphia” .
Moreover, Philadelphia will also be the title sponsor of the “Coach of The Month” & “Coach of the Year” awards, a prestigious award given on a monthly and annual basis to the best coach in Serie A and elected by a quality jury of sports journalists.
One football
OneFootball, a German platform-based football media company, signed an exclusive multi-year rights deal with the Series A in July 2022.
The deal gave fans around the world, for the first time, the chance to purchase, own and trade the very best Serie A, Coppa Italia and Supercoppa Italiana action as digital video moments from the start of the 2022/23 season. As a result of this world-first deal, OneFootball becomes official video moments partner of Lega Serie A.
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