Serie A 2025/26 Sponsors
Following are the companies and organisations that serve as the Official Sponsors/Partners to the teams competing in the Serie A Enilive — the premium national men’s football competition in Italy — and enjoy a strong branding presence across its physical and digital assets.
Title Partners
Enilive
Enilive, Eni’s company dedicated to mobility products and services, announced in February 2024 that it will be the title sponsor of Serie A starting from the 2024/25 championship and covering three seasons.
Through the partnership, Enilive will contribute to the world of football by introducing increasingly sustainable mobility solutions.
Frecciarossa
High-speed train Frecciarossa, owned by the Italian train operator Trenitalia, have been serving as a partner to the Series A for a very long time. Most recently, in February 2024, the two extended their partnership agreement for another two seasons, with the former retaining its naming rights agreement for the next two seasons.
The renewal is worth €5 million (US$5.22 million) annually, with Serie A president Lorenzo Casini telling Italian media that this marked a 30 per cent increase on the previous deal.
Having originally come onboard as the competition’s naming rights sponsor in November last year, the new deal with the operator’s parent company Trenitalia runs until the end of the 2025/26 season and includes designation as Serie A’s travel partner.
Electronic Arts
Electronics Arts Inc., the American video game developer and publisher, and Serie A, the top-tier of the Italian football pyramid, announced a new multi-year partnership in September 2021. The American video game developer and publisher is also the title sponsor for the Italian Supercup as part of this agreement.
Beginning exclusively in EA SPORTS™ FIFA 22, the new agreement includes 14 exclusively licensed teams, bringing more of the unique characteristics of Italian football and each of its storied clubs to the game. The agreement also includes exclusive rights to Serie A activations, including the authentic integration of Serie A into FUT Team of the Week, FUT Serie A Team Of The Season and an all new EA SPORTS Player of the Month award.
International Partner
1xBet
Online betting firm 1XBet came on-board as the new presenting partner of the Series A after agreeing on a multi-year partnership deal ahead of the 2018/19 season. The two parties last signed a contract renewal deal in 2023.
As part of the multi-year agreement, the 1xBet logo will be displayed in the broadcast schedule for Serie A matches, and will also form part of the tournament branding on all platforms where matches are shown.
In addition, 1xBet are also working to develop offline and online programs together with Serie A.
Official Ball
Puma
German sportswear giants PUMA and the Italian Serie A announced a new long-term partnership in March 2022.
Following the deal, PUMA became the league’s official technical partner from the start of the 2022/23 football season and will be the official match ball provider for all games in Serie A, Primavera 1 competitions, the Coppa Italia, Supercoppa and eSerie A competitions.
Global Licensee
Panini
Modena-based Italian publishing company Panini is a long-term sponsor of Serie A.
The Panini Group and football go back a long way. For many decades, Panini has created trading cards based around football players, making “Panini” a very common word among many football-mad households.
Panini’s partnership with Serie A gives the company image rights to the league players to feature in its trading cards collection. Panini also enjoys a strong branding presence across Serie A’s physical and digital assets.
Official Partner
Philadelphia
Philadelphia, a brand of the Mondel?z International Group , announced signing a new partnership agreement with the Italian top division in December 2023.
The partnership will include visibility on LEDs on the sidelines during the EA SPORTS FC Supercup and the Coppa Italia Frecciarossa Final, as well as highlights of all Serie A matches on the Lega Serie A Youtube channel and on the official app will be “Presented by Philadelphia” .
Moreover, Philadelphia will also be the title sponsor of the “Coach of The Month” & “Coach of the Year” awards, a prestigious award given on a monthly and annual basis to the best coach in Serie A and elected by a quality jury of sports journalists.
In December 2024, Mondelez renewed its partnership with Serie A for two seasons, extending the deal through the 2025-26 season.
Bancomat
Bancomat, an Italian interbank network, and Lega Serie A announced a two-season sponsorship deal in January 2025, designating Bancomat as an Official Partner for the 2024/25 and 2025/26 seasons.
The partnership covers Serie A, the Coppa Italia, and the Supercoppa Italiana, providing Bancomat with significant visibility on digital channels, in stadiums, and through fan engagement initiatives to support its repositioning as a digital payments brand.
Volkswagen
In August 2025, German automobile manufacturer Volkswagen and Serie A entered a new sponsorship agreement starting with the 2025/26 season, making Volkswagen the official automotive and technology partner of Italy’s top football league.
As part of this multi-year agreement, the German car brand will enjoy a strong presence on television, digital platforms, and in match broadcasts, aligning with its strategy to connect with fans and promote sustainable mobility.
Bazr
In May 2025, Serie A, the Italian top-tier football league, signed a three-year sponsorship deal with the social commerce app Bazr to launch a new fan engagement platform for the 2024/25 season.
This partnership will enable fans to purchase game-used match balls and other memorabilia through Bazr, with the deal also involving a revenue share from sales on the platform. In addition, Bazr will also be taking over some sponsorship rights previously held by Socios.
Innovation and Technology Partner
Iliad
In August 2024, Italian men’s top-flight league, Serie A and Iliad – an Italian telecommunications giant – announced signing a multi-year partnership, making Iliad the official Innovation & Technology Partner of the Series A.
As part of this agreement, Iliad’s branding will appear on all VAR reviews and goal-line technology usage in Serie A matches. The league’s technology and VAR center in Lissone has also been renamed the Iliad International Broadcast Centre.
In addition, Iliad will be running a major initiative involving a ticket giveaway for Serie A matches, running from September 2025 to April 2026, as part of their continued marketing efforts.
