Sponsorship Deals of Indiana Pacers

The Indiana Pacers, an American professional basketball team based in Indianapolis, Indiana, compete in the National Basketball Association (NBA) as a member club of the Central Division of the Eastern Conference. The Pacers became a member of the NBA in 1976. According to Forbes 2020, the team is the twenty-two valuable franchise in the NBA, having an estimated $1.525 billion value.

Let us look at the team’s sponsors.

Anheuser-Busch InBev SA – Anheuser-Busch InBev SA, a multinational drink and brewing company based in Leuven, Belgium, is the Indiana Pacers’ official sponsor.

Bankers Life – Bankers Life, the primary subsidiary of CNO Financial Group, Inc. that provides insurance products and services to customers in the States, is the Indiana Pacers’ official naming rights partner. Bankers Life arena is the home to the team. The arena naming rights deal expired in June 2019. The name remains on the building as the team hunts for a new naming rights partner.

Gatorade – Gatorade, a sports drink, is the official sponsor of the Indiana Pacers.

Kroger – Kroger, a grocery chain, is the exclusive supermarket sponsor of the NBA’s Indiana Pacers.

KeyCorp – KeyCorp, a regional bank headquartered in Cleveland, signed a five-year partnership agreement with Indiana Pacers in 2017 to become the team’s official banking partner. The lower-level suites in Bankers Life Fieldhouse, home to the team, are named the “KeyBank Suite Level.”

Motorola Solutions, Inc. – Motorola Solutions, Inc., a Midwest-based mobile communications company, signed a multi-year partnership in 2018 with Indiana Pacers that made the company the team’s first-ever jersey patch partner.

PepsiCo – PepsiCo is the official partner of the Indiana Pacers.

Salesforce.com, Inc. – Salesforce.com, Inc., a California-based cloud computing company, signed a deal with Indiana Pacers in 2018 to personalize the teams’ digital interactions with its fans.

Stanley Security – Stanley Security, a provider of integrated security solutions, is the Indiana Pacers’ official partner. The company delivers a comprehensive suite of security products, software, and integrated systems with a strong emphasis on service.

PointsBet – PointsBet, a premier global sportsbook operator, signed a multi-year partnership with Indiana Pacers in August 2020, making the operator an official sports gaming partner of the team.

DraftKings – DraftKings, an American daily fantasy sports contest and sports betting operator, signed a deal with is the Indiana Pacers in February 2020 to become its official partner.

Lexus – Lexus, a luxury vehicle division of the Japanese automaker Toyota, is the Indiana Pacers’ official sponsor since 2018.

Wenn Digital – WENN Digital, Inc., the creator and operator of the blockchain-based KODAKOne Image Rights Management Platform and the KODAKCoin cryptocurrency, partnered in 2018 with Bankers Life Fieldhouse, home of the Indiana Pacers. Through the partnership, fans will have access to the KODAKOne Platform, enabling them to upload, register, and protect their in-venue photos and videos.