Tottenham Hotspur Football Club (THFC), commonly referred to as Spurs, have announced a partnership with Singaporean beer brand Tiger Beer.
Tiger Beer comes on board as the Official International Beer Partner of the North London club. it will work on various fan engagement activities with the club in Asia, allowing fans a chance to watch Spurs train, while also providing exclusive training and coaching experiences.
Speaking about the Tiger Beer agreement, Ryan Norys, Chief Revenue Officer, Tottenham Hotspur FC, commented:
“It is fantastic to be partnering with another industry-leading brand in Tiger, with the aim of engaging our fans in Asia through unique experiences aimed at bringing people together through the power of football.“
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Sean O’Donnell, Global Brand Director of Tiger Beer, said:
“At Tiger® Beer, we believe that individual courage is rooted in collective support. Together, we celebrate teams and the collective spirit that fuels progress, reminding everyone that we can achieve incredible individual feats when we support one another.“
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