Sunrisers Hyderabad (SRH) is a professional cricket team in the Indian Premier League (IPL). The team was formed in 2012 after the IPL ended its association with the Deccan Chargers franchise. SRH represents Hyderabad, Telangana, India. The team is owned by Sun TV Network, which is part of the Sun Group.
SRH played their first IPL season in 2013. They had a strong start by reaching the playoffs and finishing in fourth place. In 2016, SRH achieved their biggest success by winning their first IPL title. They defeated Royal Challengers Bangalore by 8 runs in the final. Since then, the team has qualified for the playoffs several times and has been a consistent performer in the tournament.
On social media, Sunrisers Hyderabad has a strong following. They have 4.4 million followers on Instagram, 6.5 million followers on Facebook, and 3.3 million followers on Twitter. In total, SRH has 14.2 million followers across these platforms. This places them in 7th position for the number of social media followers among all IPL teams.
The Team’s Success in IPL
Sunrisers Hyderabad has had both highs and lows throughout the years. They reached the IPL final in 2018 but lost to Chennai Super Kings. In 2024, they reached the final again but were defeated by Kolkata Knight Riders.
Also read: Kolkata Knight Riders Sponsors and Revenue Analysis
Despite changes in the team’s line-up and playing style, SRH remains a strong competitor in the league. The team was once known for its powerful bowling attack. However, in recent years, they have become a more dynamic batting side. SRH also set a record with the highest-ever IPL total, scoring 287 runs, which highlighted their explosive batting strength.
Sunrisers Hyderabad’s Home Ground
The team plays its home matches at the Rajiv Gandhi International Cricket Stadium in Uppal, Hyderabad. The stadium can seat 40,000 people and is very popular with local fans. In the past, SRH also played some matches at the Dr. Y. S. Rajasekhara Reddy ACA–VDCA Cricket Stadium in Visakhapatnam. However, the Rajiv Gandhi Stadium has become their main venue.
This stadium has seen many memorable moments in SRH’s IPL history, including their title win in 2016. The atmosphere is always lively, with fans showing great support for their team.
Sunrisers Hyderabad’s Ownership and Management
The team is owned by Sun TV Network, which is part of the Sun Group. The group is led by Kalanithi Murasoli Maran, a billionaire media mogul. Sun TV Network won the bid to acquire the franchise with a deal worth Rs 85.05 crore per year for five years. It is one of India’s largest television networks, with 32 channels and 45 FM radio stations.
The team is coached by Daniel Vettori, and Pat Cummins is the captain. SRH has kept a strong leadership structure throughout the years, which has helped the team navigate through different seasons and challenges.
Financial Overview: Revenue Streams and Brand Value
Sunrisers Hyderabad has shown strong financial performance. The team’s brand value is estimated at $59.6 million. The COVID-19 pandemic caused a drop in this value, but the future looks better. Revenue is expected to grow, especially with new media rights deals and sponsorships.
The team earns money from several sources. These include media rights, sponsorships, ticket sales from stadium matches, merchandise, and prize money. Each of these plays an important role in the team’s financial health.
Media Rights
The IPL’s media rights are an important source of income for all the teams. In 2022, the Board of Control for Cricket in India (BCCI) sold the media rights for the 2023-2027 IPL seasons for INR 48,390 crore. This deal made the IPL the second-highest earning sports league in the world, behind only the NFL in the United States.
For SRH, this deal means more revenue. The new media rights deal will likely double the team’s profits in the coming years. This will benefit SRH and other franchises as well.
Sponsorships and Partnerships
Sponsorships are important for generating revenue for SRH. In the beginning, SRH worked with big brands like Puma, Wrogn, Red FM, and UltraTech Cement. In 2023, SRH signed an agreement with FanCraze, a cricket NFT platform, as their main sponsor. But in 2024, Dream11 became the new main sponsor, replacing FanCraze.
SRH has also partnered with Kent RO, BKT (a tire company), and Reliance Jio, a telecommunications company. These partnerships help the team promote these brands. The promotions happen through various channels, like the team’s jerseys and displays at matches.
Stadium Ticket Sales and Gate Passes
Stadium ticket sales are an important income source for SRH. The team has a large fan base in Hyderabad, and ticket sales during home matches at the Rajiv Gandhi International Cricket Stadium play a big part in their revenue. Fans come in large numbers to support the team, filling the stands.
The franchise can set its own ticket prices, which helps increase their income. Even though the pandemic caused challenges and matches were played at other venues, SRH has continued to see strong financial growth from ticket sales in the following years.
Merchandise Sales
Merchandise sales are another profitable part of SRH’s business. The franchise sells team-branded clothing and equipment, capitalizing on the growing popularity of sports merchandise. In 2023, SRH partnered with Wrogn, a fashion brand, as their official merchandise and lifestyle partner.
This deal allows fans to buy SRH-themed products easily. It also brings in more money for the franchise. As the sports merchandise market grows, SRH expects more revenue from this area in the future.
Prize Money
Prize money is a key source of income for SRH. In 2016, when SRH won the IPL title, they earned INR 20 crore. Although they did not win the title in later years, their regular playoff finishes still brought in prize money.
For example, in 2018, when SRH finished as runners-up, they received INR 12.5 crore. The team’s consistent performance in the tournament helps increase their financial standing.
SH Sponsorship Partners for 2024 Season
For the 2024 IPL season, SRH has secured several important IPL sponsorship deals. These partnerships include:
- BKT: The tire manufacturer continues its long-term partnership with SRH. Their logo appears on the back of the team’s jersey;
- All Seasons: This packaged drinking water brand has become a principal partner for 2024;
- Wavin: The PVC pipe maker is now the official pipe and fitting partner of SRH;
- Arun Icecreams: The ice cream brand is SRH’s official ice cream partner;
- Centuary: Mattress brand Centuary is the official sleep partner for the 2024 season;
- Jio: The telecommunications company has been sponsoring SRH since 2018. The Jio logo is on the left sleeve of the team’s jersey;
- Dream11: The fantasy sports platform has continued its partnership with SRH since 2019.
These deals are key to boosting SRH’s finances, improving their visibility, and increasing their revenue.
Other Key Partners of Sunrisers Hyderabad for the 2024 IPL Season
SRH has secured several partnerships for the 2024 IPL season. These brands come from different industries and help the team both on and off the field. Here are some of the main partners for SRH:
- Philips: Philips, a brand known for home and personal care products, is the official grooming partner for SRH in 2024. The brand will handle the team’s grooming needs;
- Wrogn Active: Wrogn Active is the sportswear division of Virat Kohli’s fashion brand. It replaced TYKA Sports as SRH’s official merchandise and lifestyle partner before the 2022 IPL season. The partnership continues in 2024;
- Campa Cola: Campa Cola, an Indian soft drink brand under Reliance Retail, became SRH’s official pouring partner ahead of the 2023 IPL season. The partnership continues in 2024;
- Big Ant Studios: Big Ant Studios, an Australian video game developer based in Melbourne, became SRH’s official gaming partner in 2023. This partnership continues in 2024;
- Bira91: Bira91, a beverage and lifestyle brand, signed a multi-year deal with SRH before the 2023 IPL season. They remain a partner in 2024;
- FanCode: FanCode, a fan apparel company from Mumbai, has worked with SRH since 2020. They provide fans with official team merchandise. The partnership continues for the 2024 season;
- Tenali Double Horse: Tenali Double Horse, known for its urad dal, became SRH’s official stamina partner in the first week of IPL 2024. Their products support the team’s nutrition;
- Care Hospitals: Care Hospitals, based in Hyderabad, became SRH’s official medical partner in March 2024. They handle injury treatment and healthcare for the team, staff, and management;
- Advance Decorative Laminates: Advance Decorative Laminates, a brand in the construction and design industry, is the official laminates and plywood partner for SRH in 2024;
- Galo Solar: Galo Solar, an energy company, became SRH’s official solar partner in the first week of IPL 2024. This partnership focuses on sustainability;
- Dazller: Dazller Eterna, a cosmetics brand for women’s products, became SRH’s official cosmetics partner ahead of the 2023 IPL season. They continue their partnership into 2024.
These partnerships bring in support from many industries.
Conclusion
Sunrisers Hyderabad has proven to be financially strong and consistent in the IPL. The team has a successful history on the field and multiple sources of income. This puts the franchise in a good position for future growth. The ownership, management, and partnerships all play a big part in the team’s success. With a loyal fan base, solid commercial setup, and important sponsors, SRH is likely to stay a key player in the IPL and cricket business for years to come.
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