AC Milan have announced signing a partnership agreement with Italian telecom firm TIM, roping it in as their Telco Partner as well as a Back of Shirt sponsor of their senior women’s and Primavera men’s as well.

TIM will also become a Premium Partner of the Italian club and carry out various fan engagement activities over the course of the deal to enhance fan experience.

Maikel Oettle, Chief Commercial Officer of AC Milan, commented:

“Today marks the beginning of a valuable journey that unites two institutions and icons of Italian excellence, with deep and solid roots in innovation and internationalisation. We are proud to welcome TIM as one of our Premium Partners: a collaboration that perfectly reflects the Club’s vision and strong commitment to developing the next generation of male and female talent, both on and off the pitch.“

Andrea Rossini, Chief Consumer, Small & Medium and Mobile Wholesale Market Officer of TIM, added:

“The agreement presented today renews our commitment to sports, particularly football, which is a fundamental part of our culture and tradition. We are proud of this partnership with AC Milan, a new collaboration between two symbols of Italian excellence that invest in talent and share values like tenacity, passion, and the desire to win. We are especially pleased to continue supporting women’s talent in every field, as gender equality cannot wait.“