English football club Fulham have announced a new partnership agreement with professional wrestling promotion All Elite Wrestling (AEW) who will join as the Front-of-Shirt Partner. The partnership is for the Fulham women’s team and will see AEW have their logo present on the Fulham playing shirts for the 2024/25 season. AEW will also have prominent branding presence at the stadium during the matchdays. 

Tony Khan, Director of Football at Fulham, said,

“Both Fulham Football Club and All Elite Wrestling hold a special place in my heart, and the partnership established here represents not only an elevation of both organisations on the global stage, but also a reminder of our investment and commitment to furthering women’s creative and athletic endeavours at all levels. Come on Fulham!”

Steve Jaye, Fulham Women Head Coach, said,

“There has been significant progression and growth of FFC Women in recent seasons since the squad transferred to the performance side of the Club. Having AEW as front-of-shirt sponsor for the 2024/25 campaign is a massive forward step and we are grateful for their support, commitment, and belief in our objectives. We look forward to representing the Club and AEW on the pitch from the first match of the season at Craven Cottage this Sunday.”