Indian professional cricketer Axar Patel has been revealed as a brand ambassador of Indian consumer electronics brand Wybor.

The deal will see Patel promote Wybor’s wide range of products, including televisions, air conditioners, washing machines, and more.

Wybor hopes to use Patel’s image to reach out to wider audiences in India.

Axar Patel commented:

“I’m honoured to partner with Wybor, a brand that not only delivers innovative products but also shares my passion for excellence and pushing boundaries. I look forward to being part of Wybor’s journey as it continues to grow as a top Indian brand.”

Gagan Preet Singh Malhotra, Director of Malhotra Electronics, added:

“We are thrilled to partner with Axar Patel, whose dedication, versatility, and hardworking spirit reflect the values we uphold at Wybor. As an all-rounder and a proud Indian, he embodies the same excellence we bring to our products. With a 45-year manufacturing legacy from the MEPL Group, Wybor continues to grow as a trusted, premium Indian brand.”

Puneet Solanki, Head of Talent at Sportcell, said:

“We at Sportcell are proud to have played a pivotal role in aligning Wybor with Axar Patel. Axar’s exceptional talent, discipline, and unwavering determination mirror the values that Wybor stands for. This partnership marks the beginning of a dynamic collaboration, and we are excited to witness how it will elevate both the brand and the athlete.”