Ferrari’s Formula One driver Charles Leclerc has been announced as the Global Brand Ambassador of Danish luxury audio brand Bang & Olufsen.

As per the agreement, Leclerc will work with the brand on creative campaigns and events, release limited-edition products, and also “drive meaningful conversations around sound”.

Charles Leclerc commented:

“My professional life is all about precision and performance, and sound plays an important part in that. The cars I am driving are engineering marvels, and the sounds they produce inform me of the split-second decisions I need to take.  This close attention to sound has trained my ear to listen differently, so quality of sound plays a vital role in my life. When I listen to music, I want a clarity in sound and a balance in tuning that reveals the music in news ways and brings me closer to the artist.

“I have been a fan of Bang & Olufsen for many years, and I use their products every day. The brand has a clarity and warmth in their sound that helps me disconnect from the racing world and brings me to a place where I feel connected to the artist. That is why the partnership is such a natural fit.“

Regarding getting Leclerc on board, Bang & Olufsen released a statement which read:

“We are delighted to announce Leclerc as our new global brand ambassador, marking the start of an exciting collaboration. The Monacan-born racer is best known as one of the best racers of this entire generation. Outside of his formidable racing career, Leclerc has built a reputation as a talented musician. With a passion for playing the piano as well as composing and recording his own music, he expressed that sound and music have played an important role in his life. 

“We will again be featured on Scuderia Ferrari HP’s F1 car with prominent logo placement, and our two brands will continue to work closely to build immersive sound experiences trackside and in Bang & Olufsen stores worldwide.“

Kristian Teär, CEO, Bang & Olufsen, added:

“We are delighted to welcome Charles to the brand. We share the same appreciation for performance and craftsmanship and have a shared passion for music experiences that gets us closer to the artists we love. We can’t think of a better partner to help us evolve and create a community around beautiful sound. Like Ferrari, we have a proud history of world-class performance, innovation, and exceptional craftsmanship. In the past year, we have shown Ferrari brand lovers and the Formula 1 community the immersive experiences our products can deliver, and I’m pleased we can continue working together to create even more magical moments.“