West Bromwich Albion Football Club have announced a three-year partnership renewal agreement with BarberBoss, which will this remain their Official Sleeve Partner until 2027.

The extension will see the grooming brand continue to have its logo featured on the sleeve of the West Brom men’s first team’s playing shirt, while also working with the club on various content and fan engagement activities. 

Speaking about the BarberBoss extension, Tomasz Chadwick, Head of Commercial, West Bromwich Albion FC, commented:

“We are delighted to continue our journey with BarberBoss and secure a long term extension to our initial agreement. Our aspirations for the future are aligned, with both parties focussing on international expansion, while keeping a keen focus on the importance of our local community. We are grateful to be entrusted as a key strategic partner of BarberBoss and look forward to our shared success in the years to come.”

Ray Shi, Company Director of BarberBoss, said:

“We are immensely proud to extend our collaboration with West Bromwich Albion. This partnership embodies our shared commitment to excellence, innovation, and community spirit. As a Birmingham-based brand, it is especially meaningful to support a renowned football club from our local area. We look forward to creating more memorable moments together both on and off the pitch.“