FC Barcelona announce deal with Fortinet
FC Barcelona have announced a three-year partnership agreement with cybersecurity solutions provider Fortinet.
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What do the UEFA Champions League semi-finals have in store?
After a thrilling set of quarter-final ties, it would be a fool's game to predict the outcomes of the remaining UEFA Champions League fixtures. However, we’re going to attempt to do...
FC Barcelona and EBC Financial Group team up
FC Barcelona have announced a partnership agreement with ECB Financial Group for a period for three and a half years, roping it in as their Official Partner in Foreign Exchange...
Barcelona set to announce Spotify partnership
LaLiga club FC Barcelona are reported to have agreed to a sponsorship deal with Swedish audio streaming giant Spotify. The multi-year partnership is reported to be worth €280 million and will see Spotify become the club’s main shirt sponsor from the next season onwards. The Spotify logo will be visible on the men’s and women’s first-team jerseys and also on the back of the training kits. Spotify will also gain title rights and sponsor the club’s home ground, the Camp Nou. By sponsoring the Camp Nou, Spotify will become the first brand in Barça history to sponsor the iconic stadium. Japanese retailer Rakuten has sponsored the men’s team since 2017, and Stanley Black & Decker has been the women’s team’s official shirt sponsor since 2018. Rakuten’s agreement with the Spanish giants is set to expire at the end of the current season, and a renewal of the partnership is unlikely. A new sponsorship deal will be welcomed by FC Barcelona, given they have been struggling financially. The deal could help them increase their LaLiga salary cap for the upcoming season. Neither party has officially announced the partnership yet.
Barcelona extend Head & Shoulders partnership
Partnership extended till June 30, 2022. Spanish football giants FC Barcelona have extended their partnership with Procter & Gamble's hair care brand Head & Shoulders for another year, which...
FC Barcelona appoint Xavi as new head coach
The 2021/22 season for FC Barcelona has not been up to their usual standards. The Blaugrana are currently 9th in LaLiga, having won only four of their first twelve games....
What is the LaLiga-CVC deal, and why are Real Madrid and Barcelona against it?
On Wednesday 4th August, Spain's LaLiga announced that they had reached an agreement in principle with a private equity and investment advisory firm, CVC Capital Partners. The strategic agreement called...
Messi to leave Barcelona : The End of an Era
Barcelona announced on Thursday that their captain and talisman, Lionel Messi, would be leaving the club due to financial problems. Messi, who has been at the club since 2000, will...